Consumer Insights Director - USA

Role overview

This position offers the chance to influence how a major USA marketing organization understands consumers and shoppers. As the Consumer Insights Director for the USA, you will lead the insights strategy that helps shape brand direction, innovation choices, and investment decisions. The role has strong visibility and requires close collaboration with USA and global brand teams to combine consumer knowledge, category understanding, and marketing science into practical business decisions.

Core responsibilities

You will own the consumer and shopper insights agenda for the USA market, converting research findings into clear actions that support brand growth. The role includes managing both custom and syndicated research to build a strong view of consumers, categories, and culture for brand planning.

You will also promote marketing effectiveness by helping teams learn quickly, make better choices, and understand what truly drives business results. In addition, you will work as a trusted advisor to senior leaders and global stakeholders, bringing fresh perspectives, challenging assumptions, and identifying opportunities that strengthen the brand portfolio.

Candidate profile

The ideal candidate is an experienced consumer insights leader with at least 12 years of relevant insights background and a strong focus on measurable outcomes. Prior client-side experience is expected; experience in beverages or spirits is preferred but not mandatory.

You should be comfortable influencing senior stakeholders and communicating with confidence, clarity, and strong storytelling. A blend of analytical discipline and curiosity about culture, trends, and future consumer behavior is important, along with a collaborative approach to working across local and global teams. The role is best suited to someone motivated by using insight to support brand growth and meaningful business impact.

Compensation

The NYC-based salary range for this role is USD 191,964 to USD 220,000 per year.

Benefits and rewards

• Competitive pay and benefits focused on employees’ financial wellbeing, plus eligibility for a bonus plan.
• Generous vacation allowance.
• Private healthcare coverage including medical, dental, and vision.
• 401(k) savings plan with company match up to 5%, along with a discretionary contribution.
• Employee Assistance Programme for confidential support with medical, financial, legal, home, and family matters.
• Life and AD&D coverage equal to three times annual basic salary.
• Product allowance to enjoy the brand portfolio with family and friends.
• Annual funding opportunity for charity work, volunteering, or personal donations made to eligible causes.
• Access to learning resources to support ongoing development.

Additional information

Company: William Grant & Sons

Location: New York, NY

Function: Marketing