Community Engagement and Brand Marketing Manager

About the Role

This role is offered on behalf of a partner company managing all applications and hiring processes. The Community Engagement and Brand Marketing Manager will be based in Canada and play a pivotal role in enhancing local brand recognition, trust, and engagement across varied community segments. This newly established position centers on cultivating authentic relationships with community stakeholders and enabling teams to act as trusted brand ambassadors. The manager will develop engagement tactics, build scalable ambassador initiatives, and lead grassroots marketing efforts that connect locals with essential information. Collaborating across multiple markets, this role demands a combination of strategic insight, relationship-building finesse, and data-informed decision-making to increase audience size and strengthen community bonds. Ideal candidates are those who possess a deep understanding of local ecosystems, flourish in collaborative environments, and enjoy creating impactful engagement from the ground level.

Key Responsibilities

• Identify and map stakeholders such as local organizations, civic groups, business associations, institutions, and community leaders to uncover partnership and engagement prospects.
• Establish and nurture enduring partnerships with primary community contacts and develop tailored outreach plans for distinct stakeholder groups.
• Devise strategies to engage target audience segments including new homeowners, parents, residents, and retirees at pivotal moments when local information is most relevant.
• Design and oversee an ambassador program that provides internal teams with resources, messaging, and confidence to represent the brand authentically within their communities.
• Create playbooks and training materials covering community event participation, newsletter expansion, public speaking, and meaningful brand dialogue.
• Collaborate with content teams to spotlight individuals who can enhance community profiles and boost visibility through genuine interactions.
• Maintain consistent brand experiences across multiple locations while respecting each community’s unique character and requirements.
• Plan and implement scalable virtual and in-person events, grassroots campaigns, and initiatives aimed at audience growth.
• Monitor performance metrics, analyze engagement outcomes, and refine strategies based on insights.
• Report on brand metrics including awareness, subscriber growth, partnerships, and community sentiment to leadership.
• Target areas with lower brand recognition or engagement, devising plans to reinforce local presence.

Qualifications and Experience

• Minimum of five years in community engagement, stakeholder relationship management, brand marketing, or related disciplines.
• Demonstrated capability to form and sustain relationships with diverse community groups, organizations, or partner entities.
• Proven success in designing and executing campaigns that boost audience engagement and growth.
• Experience in developing training programs, coaching teams, and producing practical resources or playbooks.
• Strong insight into building local trust, credibility, and fostering community connections.
• Excellent communication and presentation talents capable of influencing and inspiring others.
• Proficient in using data analytics to evaluate outcomes, recognize trends, and optimize engagement strategies.
• Strong project management aptitude for coordinating cross-functional projects.
• Genuine interest in local communities, ecosystems, and modes of social connection.
• Entrepreneurial and resourceful mindset that thrives on creativity and adaptability.
• Authentic communicator with excellent interpersonal skills and resilience in relationship cultivation.
• Bachelor’s degree in Marketing, Communications, Business, Community Development, Journalism, or equivalent professional experience.
• Experience related to local media, community organizations, Ontario markets, digital engagement platforms, newsletters, or subscriber-based services is advantageous.

Benefits and Work Culture

• Entirely remote work setup with potential travel across southern and central Ontario.
• Chance to shape and define a newly created position focused on community engagement strategy.
• Opportunity to make a significant difference by strengthening the bond between communities and trusted local information providers.
• Collaborative workplace culture that embraces inclusion, professional growth, and teamwork success.
• Engage with a variety of community types and pioneer innovative grassroots marketing approaches.
• Combine strategic planning, relationship cultivation, and creative implementation in a role with meaningful impact.
• Supportive environment valuing diversity, different views, experiences, and ideas.
• Employment practices designed to ensure equity and inclusiveness in recruitment and workplace policies.

Additional Information

This position is managed through an AI-assisted application matching platform to ensure fair, objective, and prompt assessment of candidates according to core requirements. Final hiring decisions are made solely by human recruiters. Privacy and data protection standards apply throughout the selection process, with applicant rights to data access and correction upheld. AI tools may assist in application review but do not determine hiring outcomes.