Communication Lead, SEA

About the Role

Dyson is seeking a dynamic and organized Communications expert to lead the Communications strategy and execution for Singapore and the South-East Asia cluster, including Malaysia, Philippines, Thailand, Indonesia, and Vietnam. This pivotal role involves proactive collaboration and insight-sharing across diverse markets to position Dyson as a leader in engineering, innovation, technology, and education. The successful candidate will develop integrated Communications plans aligned with company goals, leveraging a broad network to deliver quality outputs and protect Dyson's reputation. This position requires strong cross-functional leadership skills to inspire teams and act as a strategic partner for leaders across SEA markets.

As a seasoned Communications leader, you will be responsible for enhancing Dyson’s performance, credentials, and reputation throughout South East Asia. This includes managing multiple external agency partners, collaborating effectively with cross-functional teams and distributors, and demonstrating integrated working practices. You will possess a deep understanding of the media, social media, and influencer landscape, including local trends and strong relationships with key journalists, KOLs, and influencers across SEA. The ability to identify, articulate, and propagate compelling stories for diverse audiences is essential.

Core Responsibilities

You will manage Communications activities from strategic planning through to campaign execution, with a primary focus on driving earned press and influencer coverage. This will support commercial priorities and advance storytelling and thought leadership narratives.

Leadership

• Contribute significantly to the Global Communications team, demonstrating leadership in communication strategies and people development.
• Act as an engaged leader within the cluster leadership team, fostering integration of communications across all business departments in all markets.
• Provide strategic communications advice to SEA Managing Directors and Leadership teams, demonstrating strong business acumen and understanding of Dyson.
• Manage budgets effectively to ensure cluster-wide efficiencies and secure necessary resources for local and cluster announcements.
• Drive a comprehensive program for Dyson’s mission and goals across product and internal communications for the cluster, including event project management, launch momentum, press office operations, thought leadership, and SEA Commercial team engagement.
• Contribute to regional projects, expanding remit within the wider Communications community.
• Lead a geographically dispersed team, including agencies and distributor partners, fostering collaborative growth plans and managing events in conjunction with the global events team.
• Utilize superior management skills to influence and engage stakeholders at all levels, driving organizational change.
• Develop and implement the Communications strategy for Dyson in SEA, focusing on maximizing exposure and impact of product benefits, problem-solving approach, company values, and the Dyson philosophy.
• Enhance Dyson’s reputation and desirability as a global technology company by maximizing narratives, growing share of voice, and driving tangible business growth.

Communication Skills

• Develop and execute external and internal Communications strategies centered on storytelling around core technology, products, corporate narratives, people, places, and the Dyson philosophy.
• Demonstrate in-depth knowledge and experience of the SEA media, social media, and influencer landscape, maintaining a strong network of top-tier contacts and expertise in media relations.
• Drive the development of new communication formats and platforms across online, social media, traditional media, and events, in collaboration with stakeholders.
• Oversee real-time monitoring, analysis, reporting, and response to press coverage and social media interactions across various media, providing regular business updates.
• Identify emerging issues and opportunities, developing strategies for impact management, including crisis communication.
• Own and maintain Dyson's brand voice within the SEA cluster, ensuring consistent high-level execution across all channels.

About You

The ideal candidate will possess a Bachelor’s degree or higher, with fluency in English; an additional language is advantageous. You should be capable of operating independently with strong accountability, balancing strategic planning with tactical execution. A minimum of 10 years of experience in a management role focused on communications, either in-house or agency-side within a fast-paced, agile industry, is required. Strong analytical skills are needed to distill information with a focus on quality and detail. The ability to build and effect change at both people and process levels is crucial. Demonstrated skill in building relationships with top-tier media and successfully positioning subjects for high-impact placements is essential. Experience in managing comprehensive communications programs to advance organizational goals is expected. Superior project management skills, particularly for events, and the ability to influence and engage people across the organization are key. A passion for Dyson technology, design, and engineering, coupled with excellent storytelling, interpersonal skills, and commercial understanding, is vital. You should be calm under pressure, resilient, possess good judgment, and have a proven ability to deliver results. Curiosity, a willingness to challenge and be challenged, and a different way of thinking are encouraged. You should be a proactive problem solver who embraces change, connects dots, and is willing to roll up your sleeves. Agility in navigating ambiguity and constant change, with the ability to organize complexity, is important. Experience in fast-paced environments with high energy and discipline, combining creative intuition with operational grit, is necessary. Confidence, assertiveness, a collaborative approach, and a growth mindset are expected.

Additional Information

Dyson is an equal opportunity employer committed to diversity. We welcome applications from all backgrounds, and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status, or any other protected characteristic.