Cold Email Outreach Specialist (Outbound Email & Lead Generation) - Remote

Role Overview

Join Pavago as a Cold Email Outreach Specialist to spearhead the generation of qualified sales leads via strategic outbound email campaigns. This full-time remote position, preferably based in the Middle East, operates during U.S. client business hours.

Key Responsibilities

• Develop precise prospect lists utilizing tools such as Apollo, ZoomInfo, LinkedIn Sales Navigator, Crunchbase, and other similar platforms.
• Segment prospects by industry, company size, job role, geographical location, and ideal customer profile.
• Ensure data accuracy by validating contacts through services like NeverBounce, ZeroBounce, and Clearout while maintaining organized prospect and outreach databases.
• Craft personalized cold email content including compelling subject lines and calls-to-action.
• Design and implement multi-step outbound email sequences (4-8 touchpoints) with tailored messaging informed by detailed company and individual research.
• Monitor daily campaign performance and optimize based on metrics such as engagement and replies.
• Manage email deliverability and reputation via platforms including Instantly, Lemlist, Smartlead, and Mailwarm; monitor bounce rates, spam scores, sender reputation, and inbox health.
• Rotate sending domains and inboxes to sustain high deliverability and swiftly address any deliverability challenges.
• Conduct A/B tests on subject lines, message content, calls to action, and sending times.
• Track vital performance indicators including open rates, reply rates, bounce rates, and conversion rates; produce reports and document optimization efforts.
• Review responses to categorize leads accurately and identify qualified prospects for handover to the sales team.
• Maintain and update CRM records using HubSpot, Salesforce, Zoho CRM, or similar platforms to ensure data integrity.
• Adhere to regulations such as CAN-SPAM, GDPR, and CCPA; manage suppression and unsubscribe lists while following best practices to protect sender reputation.

Qualifications and Experience

• Minimum 1–2 years of experience in cold email outreach, outbound lead generation, sales development, or outbound marketing roles.
• Proficient in using cold email outreach and deliverability tools such as Apollo, Instantly, Lemlist, Smartlead, Woodpecker or equivalents.
• Strong copywriting skills with the ability to produce concise and persuasive email content.
• Advanced skills in Excel or Google Sheets for data analysis.
• Excellent written English communication abilities.

Preferred Skills

• Experience managing large-scale email deliverability.
• Understanding of DNS, SPF, DKIM, and DMARC protocols.
• Background supporting B2B SaaS, agencies, or service-oriented businesses.
• Familiarity working alongside SDRs or Account Executives.
• Experience with outbound automation workflows and CRM integrations.

Work Environment & Performance Metrics

• Daily tasks include refining prospect lists, launching outbound campaigns, evaluating inbox health, enhancing campaign strategies, qualifying prospects, and updating CRM documentation.
• Success is measured by high open and positive reply rates, low bounce rates, consistent campaign execution and optimization, maintaining accurate CRM data, and driving growth in qualified outbound pipeline opportunities.

Opportunities for Growth

• Potential career progression into roles such as Senior Outbound Specialist, Sales Development Team Lead, Outbound Growth Manager, or Revenue Operations.

Interview Process

• Initial phone screen.
• Introductory video submission via Spark Hire.
• Recruiter interview.
• Practical assessment involving a cold email sequence exercise.
• Client interview.
• Offer and onboarding.

Additional Information

Applicants will receive an email invitation for the introductory video after applying, which can be recorded multiple times before submission. Monitoring inbox and spam folders for this invitation is advised.

This role demands a proactive, detail-oriented individual with a strategic mindset, passionate about outbound prospecting and data-driven campaign optimization to drive predictable pipeline growth.