Co-Founder / Online Marketing & Social Media (m/w/d)
Remote · Contract
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- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 3 weeks ago
- Work mode
- Work from home
- Eligibility
- Candidates who are based in Germany and can commit at least 15–20 hours per week at the start are suitable. The role is aimed at someone who wants to join as a co-founder, contribute to marketing and social media, and accept equity instead of a salary.
- Resume
- Required to apply
Job description
About ORIELLE LAB
ORIELLE LAB, headquartered in Frankfurt am Main, is building a clean, unisex, evidence-based skincare brand made in Europe. The brand name has already been registered, suppliers have been selected, and the formulas are in the final stages, so the launch can begin right away.
Role overview
This position is for a co-founder focused entirely on online marketing and social media. The aim is to shape how the brand communicates, builds trust, and grows its community through thoughtful, science-led content.
Responsibilities
- Drive all online marketing and social media activities for ORIELLE.
- Plan and execute campaigns that reflect the brand’s philosophy of effective cosmetics communicated with honesty.
- Create knowledge-based, authentic marketing content that builds confidence and demonstrates results.
- Develop educational formats such as Skin University or Ask ORIELLE, with support available for content and technical skincare questions.
- Bring experience with TikTok, Instagram, and YouTube into day-to-day brand building.
- Help make decisions that shape the brand and its community over the long term as a true co-creator.
Requirements
- Strong enthusiasm for social media, content creation, and digital marketing.
- Analytical thinking with a data-driven approach to improving performance.
- Interest in ingredient-focused, transparent skincare.
- Entrepreneurial mindset and a desire to build rather than simply support.
- Availability to get involved seriously from the start, with at least 15–20 hours per week initially.
- Willingness to work without salary in exchange for real ownership shares only.
Benefits
- Opportunity to join as a late co-founder in a clean-beauty startup.
- Remote setup within Germany, with the company based in Frankfurt am Main.
- Real equity participation instead of salary, along with shared decision-making.
- Exclusive focus on branding, community, and content while finance, supplier coordination, contracts, and launch operations are handled by the founder.
Additional information
The role is intended to be a hands-on co-founder position with a strong emphasis on marketing ownership. The brand is positioned as affordable luxury, clean, unisex, and evidence-based.