Cluster Manager - HDFC Branch Banking - South Delhi

Overview

This role focuses on generating insurance business from designated relationship/channel partners within a specified area or zone. The objective is to persuade these partners to encourage their customers to invest in Birla Sunlife Insurance products. The position includes overseeing both pre-sales and post-sales support and services for partners and customers via the dedicated team. Besides meeting targets, the incumbent must ensure steady quarterly business growth.

Context and Challenges

The position primarily involves working closely with the HDFC Branch Banking Model under an open architecture system, where high dependency on bank priorities exists. Major challenges include coping with market volatility (as most products are unit linked policies) and balancing procedural requirements with channel partner expectations.

Key Responsibilities

• Achieve premium and revenue targets to contribute significantly to overall company growth by engaging continuously with multiple bank branch heads.
• Map key decision makers and communicate insights to regional and zonal heads.
• Leverage ongoing reward and recognition activities within the organization to boost sales.
• Develop innovative branch-level activities to improve customer penetration.
• Ensure smooth operation of sales and support processes, including communication of process or regulatory updates through training.
• Guarantee unhindered execution of sales calls, policy issuance, and complaint resolution.
• Manage relationships across all levels to efficiently meet business output goals, equipped with thorough knowledge of insurance and banking products.
• Identify and implement inventive ways to enhance business opportunities and improve database penetration.
• Focus on field level sales review to attain 40% activation with two cases active at an average ticket size of 50,000 INR.
• Maintain product mix targets: Traditional insurance 50%, ULIP 40%, Term insurance 10%.
• Drive achieving 15% higher business compared to TATA benchmarks and contribute new product ideas and sales strategies based on deep channel understanding.
• Identify training needs for both in-house teams and channel partners to enhance effectiveness.
• Closely monitor business quality, provide accurate information to superiors, and conduct welcome calls to customers.
• Ensure persistency targets align with company norms by proactive communication and query resolution to facilitate timely policy renewals.