Chief Marketing Officer

Overview

A dynamic UK-based company specializing in premium, natural pet food brands is seeking a Chief Marketing Officer (CMO) to spearhead its next phase of global expansion. With new private equity backing, the company aims to extend its footprint across North America, Europe, and select international markets through diverse retail and distribution channels.

Role Details

Reporting directly to the CEO, the CMO will oversee the worldwide marketing strategy, safeguarding brand identity while driving commercial growth. This leadership role requires expertise in FMCG brand development, category leadership, shopper insights, innovation, digital marketing, and collaboration with sales and regional teams.

Key Responsibilities

• Refine the global brand framework and strengthen positioning to ensure competitive differentiation in the evolving pet food market.
• Develop and implement a cohesive global-to-local marketing model balancing brand uniformity with market-specific tactics across the UK, Europe, North America, and other priority regions.
• Collaborate cross-functionally with CEO, sales, category, e-commerce, innovation, finance, and operations teams to convert brand strategies into actionable commercial plans by market and channel.
• Enhance marketing capabilities through data-driven and consumer insight-led approaches to influence pricing, assortment, packaging, claims, product launches, and channel activations.
• Lead the innovation pipeline to identify growth prospects within current and adjacent product categories.
• Elevate digital, e-commerce, and technology-driven marketing efforts to compete robustly in both brick-and-mortar and online environments.
• Inspire and develop the marketing team to increase proficiency across brand management, consumer insights, innovation, digital strategies, and international marketing.

Candidate Profile and Requirements

• Experienced senior marketing leader from FMCG, food & beverage, pet care, health, beauty, or consumer healthcare sectors with a record of building premium brands and launching successful innovations.
• Proven capability in leveraging digital and technology to gain a competitive edge and working intimately with sales teams across multiple channels and geographies.
• Experience within pet care is advantageous but not mandatory; superior consumer brand excellence and commercial savvy are paramount.
• Demonstrated history in roles such as CMO, Marketing Director, VP Marketing, General Manager, or Category Director in complex brand and customer environments.
• Ability to thrive in a fast-paced, private equity-backed setting, exhibiting strong commercial judgment and international scalability.

Additional Information

This position is located in the North West of England and requires presence in the office four days a week. Candidates unable to meet this on-site commitment will not be considered.