Chief Marketing Officer

About GRI

GRI is a global manufacturer specializing in high-performance specialty tires headquartered in Sri Lanka, operating in nine countries and serving over 50 international markets. The company focuses on agricultural, construction, and material handling tires crafted from pure natural rubber, utilizing technologically advanced production facilities. Notably, GRI runs the largest specialty tire plant in Sri Lanka and pioneered radial agricultural tire production in the country, underscored by a dedication to innovation and engineering excellence. The firm emphasizes sustainable growth supported by ISO certifications in quality, energy, and environmental standards.

Position Overview

The Chief Marketing Officer (CMO) is a key leadership role based remotely, responsible for devising and executing GRI's worldwide marketing strategy. The position entails steering brand positioning, integrated campaigns, and communication efforts to amplify the company's footprint in agriculture, construction, and material handling markets. The CMO directs market research, product marketing, pricing strategies, and collaborates across sales, product development, and executive teams to boost customer acquisition and revenue. Managing the marketing budget, overseeing regional marketing teams, integrating digital and traditional marketing approaches, ensuring consistent brand messaging, and representing GRI at industry forums are crucial components of this role. Additionally, the CMO enhances the company's public relations and sustainability-oriented brand image.

Qualifications and Skills

• Proficient in Market Planning and Marketing Management to establish and execute expansive global marketing initiatives.
• Experienced in Market Research to evaluate customer demands, competitive dynamics, and emerging trends in specialty tires and allied sectors.
• Skilled in Public Relations for handling corporate communications, media interactions, and global brand reputation.
• Commercially astute with Sales knowledge to align marketing goals with revenue targets, channel strategies, and key account development.
• Demonstrated senior leadership experience in marketing within manufacturing, automotive, industrial products, or similar industries.
• Adept at leading dispersed teams, thriving in remote settings, and functioning effectively across various cultures and time zones.
• Strong analytical, strategic thinking, and decision-making skills with expertise in data-driven marketing and performance analytics.
• Excellent English communication capabilities, both written and verbal; proficiency in other languages is a plus.
• Holds a relevant bachelor's degree in Marketing, Business, or similar; an MBA or equivalent advanced qualification is preferred.