Chief Brand & Experience Officer

Overview

This is a unique executive opportunity at the crossroads of luxury, culture, design, hospitality, and community. Based primarily on-site in London, this permanent role within an executive leadership team is focused on guiding and defining the creative and experiential essence of a distinguished luxury destination as it enters an important growth phase.

Key Responsibilities

• Develop and take ownership of a distinct brand and experience strategy with long-term vision, setting the creative principles directing business evolution.
• Craft a culturally resonant and engaging experiential program including events, collaborations, and moments cultivating loyalty, conversation, and demand.
• Lead the creative articulation of the brand across various elements such as interior design, styling, seasonal displays, uniforms, signage, collateral, and overall sensory atmosphere.
• Establish clear brand and experience standards covering visual identity, tone, service philosophy, conduct, and creative direction.
• Shape organizational narrative through marketing, communications, and PR initiatives to ensure a unified and coherent brand voice in campaigns, editorial, partnerships, and public expressions.
• Translate brand values into service rituals and operational behaviors by collaborating with leadership to ensure consistent delivery of the experience independent of individual presence.
• Build, guide, and influence cross-disciplinary teams, partners, and creative talents while upholding high standards, a fast pace, and business acumen.

Candidate Profile

• Exceptional executive with refined aesthetic sense and cultural insight coupled with the authority to transform creative vision into a sustainable institution.
• Current or past roles may include Chief Brand Officer, Chief Experience Officer, Chief Creative Officer, senior CMO, Global Brand Director, Brand & Experience Director, Cultural Programming Director, or senior experiential leader.
• Background likely from sectors such as luxury fashion, premium hospitality, private client services, editorial/media, art and culture, design-centric real estate, auctions, entertainment, or leading experiential agencies; traditional hospitality experience is not mandatory.
• Proven track record in brand creation, cultural programming, creative leadership, or immersive event execution at an international standard.
• Ability to engage sophisticated, globally mobile audiences with subtlety, avoiding trend-chasing or compromising discretion.
• Experience managing teams, budgets, and cross-functional initiatives with skill transitioning between abstract creative concepts and detailed execution.
• Strong credibility with founders and boards, exhibiting intellectual curiosity, commercial savvy, sound judgment, and constructive challenge capability.
• Residency or capacity to work in London with the dedication and presence required for a hands-on, experience-driven business.

Additional Information

This is a rare role offering direct access to founders, broad executive decision-making authority, a physical creative environment, and cultural aspirations. The successful candidate will not maintain the status quo but will define and lead the next chapter, creating a benchmark experience in the luxury segment.

The compensation package is executive level and will be negotiated individually with qualified candidates.

All applications and interactions will be treated with the highest confidentiality. Further specifics about the client and position will be provided to suitable candidates after an initial confidential discussion and agreement.
Only candidates meeting the specified criteria and able to demonstrate relevant achievements should apply.