Channel Relationship Manager - Building Products Division

About UltraTech Building Products Division

UltraTech's Building Products division is dedicated to delivering sustainable construction solutions, serving as a comprehensive source for building materials. The division specializes in manufacturing and promoting technologically advanced products such as Aerated Autoclaved Concrete (AAC) blocks, Dry Mix Products, and Waterproofing solutions tailored for modern construction needs. AAC blocks are lightweight, economical, and ideal for high-rise structures, offering benefits such as excellent thermal insulation, durability, fire resistance, soundproofing, and moisture proofing. These blocks reduce heat transfer, lower air conditioning expenses, lessen foundation load, and decrease the use of structural steel and mortar. UltraTech Xtralite AAC Blocks are particularly lightweight and suitable for multi-storied buildings, significantly lowering dead loads and consumption of steel and concrete.

Industry Trends

The construction chemicals market in India is experiencing rapid growth fuelled by increased R&D investments, the entrance of new players, a shift towards sustainable products, and technological advancement. The expanding construction and renovation activities across the country are expected to drive demand for construction chemicals.

Key Responsibilities

• Plan and submit weekly/monthly call plans in coordination with the Territory Sales Head to effectively manage client interactions.
• Set and achieve monthly sales targets, including revenue, product-specific goals, and market expansion.
• Proactively work to minimize overdue payments by informing dealers and retailers about pricing, discounts, and growth schemes.
• Maintain and regularly monitor customer accounts with timely follow-ups for collections through various communication channels.
• Coordinate closely with accounts for timely invoicing and credit/debit note delivery.
• Visit construction sites and liaise with contractors to stay informed about upcoming projects.
• Engage with distributors, contractors, construction companies, and educational institutions like universities and trade schools to build professional networks.
• Adhere strictly to call cycle plans, collect orders and payments, and keep Sales Force Automation (SFA) updated in real-time.
• Track retailer-level sales and inventory replenishments continuously.
• Monitor dealer creditworthiness and report any risks promptly.
• Conduct retailer and counter meetings for sub-dealers to discuss sales performance and market share strategies.
• Support dealers and retailers by keeping them informed about performance and resolving issues.
• Ensure accurate product delivery quantities including UTCL trade and non-trade channels.
• Handle customer complaints concerning product quality, applications, and usage, coordinating with the technical team for resolution.
• Develop lasting relationships with dealers outside the cement sector, including paint, hardware, tile, and project distributors to enhance customer satisfaction.
• Provide excellent customer care by addressing queries and grievances within agreed service standards.
• Ensure product availability with clear pricing and discounts, and maintain prominent product visibility at dealer counters.
• Identify opportunities to grow the market, focusing on onboarding non-UTCL counters and applicators.
• Achieve sales targets for assigned depots at agreed price points and ensure timely payment collections.
• Scout potential locations for new inventory points aligning with network analysis.
• Monitor and report on competitors’ actions, customer trends, and market developments.
• Collaborate with technical, production, logistics, and commercial teams to meet operational schedules and facilitate information flow.
• Support brand strategy through merchandising aid such as display and point-of-sale materials, product samples, and training sessions for channel partners.
• Equip channel partners with sales collateral, brochures, catalogs, and technical documentation for effective product promotion.
• Maintain up-to-date technical expertise in construction industry products, including tile adhesives, waterproofing solutions, plasters, mortars, bonding agents, anti-corrosion coatings, repair mortars, and micro concrete, providing technical guidance as needed.
• Secure quarterly balance confirmations from clients and ensure payment collections within credit terms.