Category Manager - Fruits & Vegetables (Qatar)

About Talabat

Talabat is part of Delivery Hero Group, a global local-delivery platform serving customers in about 65 countries. Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is included in the MDAX index.

Role Overview

Talabat is seeking a Category Manager for Fruits & Vegetables in Qatar to support the growth of its grocery business, tMart. tMart is the region’s first cloud-store model, designed to deliver groceries in 30 minutes at hypermarket-style prices, and it has expanded across Kuwait, the UAE, Qatar, Jordan, Bahrain, Egypt, Oman, and Iraq.

Core Responsibilities

You will take end-to-end ownership of the Fruits & Vegetables category, with accountability for assortment, pricing, promotions, and supply. The role also involves tracking business performance, aligning category execution with commercial priorities, and partnering closely with operations and suppliers.

• Own the category management agenda for assortment, pricing, offers, and supply.
• Track performance across sales, gross margin, profit and loss, and overall alignment with company commercial goals.
• Execute the commercial plan and strategic guidelines, including category planning and pricing approach.
• Share inputs with the operations team on workflows, adjacency planning, tools, templates, fixtures, and related needs.
• Handle and resolve issues with local suppliers.

Assortment Management

• Maintain a cost-effective product mix that matches customer expectations and needs.
• Build and update the local assortment while incorporating the core range for the category.
• Support regional teams with details on products and quantities required for international and regional contracts.
• Source local suppliers, negotiate terms, and purchase according to expected demand and commercial conditions such as cost price, discounts, rebates, and payment terms.

Pricing and Market Intelligence

• Set item prices in line with pricing rules and recommended prices for private label and imported items.
• Collect competitor pricing, monitor market rates, and conduct country-level price checks.

Promotions and Planning

• Identify suitable local promotional items and provide pricing, forecast, and replenishment information.
• Create the country promotion calendar.
• Ensure promotional activities are executed properly and on time.
• Review consumer preferences, local competitors, and market trends to improve promotional effectiveness.

Candidate Profile

The ideal candidate brings deep experience in fresh fruits and vegetables in Qatar’s retail market, along with a strong record of handling multiple categories in a large retail or FMCG setting. You should be able to grow a category through assortment improvement, innovation, seasonal planning, and identification of new opportunities.

This role calls for strong analytical ability, supplier management experience, and confidence working with senior stakeholders. A hands-on, solution-oriented mindset is essential, along with the flexibility to support operations directly when needed.

Additional Information

Talabat offers a diverse, inclusive, and fast-moving work environment where growth and recognition are encouraged. The team culture includes company events, cultural outings, and sports activities, along with everyday amenities and wellbeing support.

• Opportunities for professional and personal growth.
• Inclusive workplace with a global team.
• Work that contributes to a rapidly growing online food ordering network.
• Team activities, cultural events, and sports outings.
• Daily amenities such as fresh fruit and coffee in lounges, plus wellness rooms.
• Sponsored healthcare and gym memberships.