Business Development Executive – Revenue Marketing Solutions (External Traffic)

About the Team

The Business Development and Partnerships divisions at Shopee are vibrant and continuously pursue new business opportunities to propel Shopee to the top e-commerce platform rating in Southeast Asia and Taiwan. Their mission is to provide customers with an extensive range of product offerings at competitive prices.

The Revenue Marketing Solutions (External Traffic) position is part of Shopee's Monetisation team. The person in this role will lead efforts to grow seller participation in external traffic marketing tools, increase their expenditure, and ensure optimal return on investment. This requires a keen interest in acquiring technical knowledge of CPAS (Meta Ads) and GAS (Google Ads) to tailor the best solutions for sellers.

Key Responsibilities

• Establish growth objectives for the external traffic marketing program.
• Initiate strategies that motivate sellers to adopt external traffic tools.
• Analyze current tools and recommend enhancements.
• Respond to inquiries from sellers and relationship managers on marketing solution products during onboarding and optimization phases.
• Compile weekly and monthly performance reports for external stakeholders, delivering actionable insights.
• Work with teams to implement go-to-market plans, including creation of marketing resources like email campaigns, articles, and presentation decks.
• Participate in process improvements across internal and cross-functional units.
• Design and automate dashboards to track key performance indicators.
• Perform competitive and industry analyses to benchmark product features and revenue strategies.
• Organize and interpret data to derive insights supporting reporting, strategic planning, and business growth.
• Contribute ideas and implement projects within the team.
• Review and report outcomes from marketing initiatives.
• Produce performance data to assist operations and business development teams.
• Identify growth opportunities and collaborate across teams to meet corporate goals.

Qualifications and Skills

• Bachelor’s degree in any discipline.
• Exceptional project management capabilities and meticulous attention to detail.
• Strong analytical and problem-solving skills translating data into practical insights.
• Adept at navigating fast-paced environments involving multiple stakeholders.
• Excellent communication and collaboration skills with prior cross-functional experience advantageous.
• Background in e-commerce, consulting, or program management is beneficial.