Brand Marketing Manager

About Grain & Berry

Grain & Berry is a swiftly expanding fast-casual superfood brand renowned for its handcrafted menu, fresh ingredients, attractive food presentation, and authentic hospitality. As the franchise network grows, the company is seeking a strategic and organized Brand Marketing Manager to enhance the brand experience across all customer interactions and support the success of franchisees.

Position Overview

The Brand Marketing Manager will implement Grain & Berry’s brand and marketing strategies throughout the franchise system. Reporting to the Director of Marketing, this role oversees national campaigns, Local Restaurant Marketing (LRM), franchise support, social media, public relations, influencer outreach, and new restaurant launches while managing the marketing department’s daily projects.

This role is collaborative and ideal for someone who thrives on transforming ideas into results, managing several projects simultaneously, and working cross-departmentally to execute marketing activities that boost sales, strengthen the brand, and expand the franchise.

The Brand Marketing Manager partners closely with the Creative Marketing Specialist to realize campaigns and creative ideas across all customer touchpoints.

Key Responsibilities

• Manage Grain & Berry’s annual marketing schedule including national campaigns, seasonal promotions, Limited Time Offers, product launches, and new restaurant marketing programs.
• Ensure uniform brand representation across all marketing channels and franchise venues.
• Create campaign briefs, timelines, and marketing strategies; oversee projects from development to completion.
• Collaborate with Operations, Training, Franchise Development, leadership, and external partners to successfully implement initiatives.
• Uphold brand standards and maintain marketing resources.
• Work with the Director of Marketing to craft campaign messaging and creative briefs aligned with the brand’s positioning and goals.
• Coordinate with the Creative Marketing Specialist to produce marketing materials across digital, print, social media, and in-store platforms.
• Review marketing assets to maintain quality, consistency, and brand compliance.
• Manage relationships with external agencies, photographers, vendors, and creative collaborators as necessary.
• Develop and oversee Grain & Berry’s organic social media strategy and content calendar.
• Identify new content opportunities, monitor trends, and apply platform best practices.
• Support influencer collaborations, website content, loyalty programs, email campaigns, SEO, and digital advertisements.
• Develop and sustain Local Restaurant Marketing programs, toolkits, and playbooks.
• Encourage grassroots marketing including community partnerships, school outreach, health and wellness campaigns, local events, and catering efforts.
• Act as the primary marketing contact for franchisees, providing guidance, reviewing requests, and ensuring brand consistency.
• Support marketing for new restaurant openings and system-wide initiatives.
• Track the performance of marketing campaigns and suggest enhancements.
• Monitor trends related to restaurants, consumers, and competitors.
• Manage multiple marketing projects simultaneously with precision and strong attention to detail.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Advertising, or related field.
• Three to five years of experience in brand marketing, franchise marketing, restaurant marketing, or similar roles.
• Preferred experience with restaurant, hospitality, retail, franchise, or consumer brands.
• Proven ability to develop and execute integrated marketing campaigns.
• Familiarity with Adobe Creative Suite and Canva, with capacity to collaborate on creative projects.
• Strong verbal, written, and presentation skills.
• Excellent project management and organizational skills.

Preferred Qualifications

• Experience supporting franchise or multi-unit brand marketing.
• Knowledge of Local Restaurant Marketing (LRM) approaches.
• Familiarity with tools like Meta Business Suite, Google Analytics, SOCi, email marketing platforms, and CMS for websites.
• Experience assisting with new restaurant launches and product rollouts.

Desired Candidate Profile

The ideal applicant is a strategic, collaborative marketer who proactively brings ideas to fruition, manages multi-disciplinary projects efficiently, and builds strong partnerships with franchisees. This individual balances creativity with exceptional organizational skills and comprehends how marketing efforts translate into increased restaurant sales, franchise success, and sustainable brand expansion.