Brand Marketing Manager

Company Overview

Treebo Hospitality Ventures (THV) is a hotel chain dedicated to making travel enjoyable and affordable for the upcoming 100 million travelers in India over the next decade. Catering to economy through mid-market segments, Treebo operates more than 800 hotels across over 120 cities. It offers multiple brand tiers: Itsy priced between ₹1000–1500, Treebo and Treebo Premium from ₹1500–3000, and Medalio, an affordable luxury brand ranging ₹3000–6000 per night. Additionally, THV serves as the master franchisee for Accor Hotels in India, managing the Ibis and Mercure brands in the mid-market category. Treebo has earned a reputation as the most favored budget hotel chain with an average rating of 7.8 out of 10 on various independent review platforms.

Role Description

The company is seeking a Senior Brand Manager to advance their vision of establishing Treebo as the most beloved and trusted brand in hospitality. The role focuses on elevating Treebo from a budget option to the preferred choice for discerning travelers in the mid-premium segment by consistently upholding and delivering the brand promise across all hotel properties.

Key Responsibilities

• Strategize to shift Treebo’s positioning from an affordable fallback to the foremost choice for value-conscious travelers.
• Leverage the 100% Quality Guarantee as a distinctive advantage to foster unmatched trust in a largely unorganized market.
• Transform brand perception from tactical low pricing to one emphasizing value-driven appeal, portraying Treebo as a premium network rather than just a budget chain.
• Develop and communicate a compelling brand narrative that supports Treebo’s promise as the most trusted hotel chain, ensuring consistent messaging across 750+ hotels.
• Execute branding initiatives vigorously to generate customer interest and increase direct bookings through company-owned channels.
• Integrate AI-driven workflows for creative content development and sentiment monitoring to keep brand strategies agile and data-informed in a fast-growing environment.
• Conduct behavioral and analytics research to understand customer segments, identifying key factors that convert first-time guests into loyal patrons.
• Use feedback intelligence to reduce friction points around cleanliness and staff empathy, high-impact drivers for repeat stays.
• Stay attuned to changes in travel trends to adapt the Treebo brand to contemporary traveler needs.
• Bridge online business strategies and on-ground operations to optimize conversion and deliver a consistent customer experience.
• Oversee third-party partnerships including agencies and vendors, ensuring brand mission alignment and flawless execution.
• Collaborate closely with creative teams to maintain smooth campaign development processes.
• Manage the brand marketing budget strategically for optimal returns, including full oversight of invoicing and payments.

Candidate Profile

• 4 to 6 years of experience in brand management, preferably with high-growth direct-to-consumer brands in retail or hospitality sectors.
• Demonstrated ownership attitude with involvement in significant brand repositioning or growth initiatives.
• Proficient understanding of online consumer behaviors, journeys, and digital growth channels.
• Skilled in employing AI technologies for advancing creative and data storytelling capabilities.
• Strong resilience and willingness to challenge norms and lead brand transformations in a challenging, low-margin industry.