Assistant Brand Manager - Medalio Hospitality Brand

About Treebo Hospitality Ventures

Treebo Hospitality Ventures (THV) is a hotel company dedicated to making travel affordable for the next 100 million travelers in India over the upcoming decade. Operating in the economy to mid-market segments, THV manages a network of over 800 hotels across 120+ cities under various brands. Their offerings include Itsy (₹1000-1500), Treebo and Treebo Premium (₹1500-3000), and Medalio (₹3000-6000), an affordable luxury brand recently launched. Additionally, THV is the Indian master franchisee for Accor Hotels’ Ibis and Mercure brands, catering to larger mid-market properties. The company is known as the favored hotel chain in the affordable segment, boasting an average rating of 7.8 out of 10 on independent platforms.

About the Role

We are seeking an Assistant Brand Manager to contribute to building and growing Medalio, our new mid-premium hospitality brand. Medalio targets the modern Indian traveler who desires hotels that break away from generic experiences, emphasizing warmth, thoughtful design, cultural relevance, and genuine hospitality both on-site and digitally. The role is an integral part of the Brand Marketing team, involving responsibilities related to brand development, customer insight, brand expression, digital presence, in-hotel experience, hotel launch coordination, and communication strategies.

Key Responsibilities

• Support shaping Medalio’s positioning, audience insights, brand narrative, tone, and customer experience philosophy.
• Define Medalio’s unique differentiation within the mid-premium hospitality landscape through research on consumers, competitors, culture, and category trends.
• Create reference materials such as moodboards, brand audits, and point-of-view documents to refine the brand identity.
• Monitor guest behavior, reviews, feedback, and travel trends to infuse consumer insights into brand decisions.
• Assist in preparing brand presentations, internal communications, launch narratives, and strategic documents.
• Help bring Medalio’s brand pillars—Rest, Flow, and Spark—to life across hotel spaces and digital platforms.
• Develop guest-facing experiences that manifest the brand in lobbies, rooms, corridors, restaurants, signage, wayfinding, collateral, staff interactions, and local property details.
• Support digital experience design across the website, Google listings, OTA profiles, WhatsApp, email CRM flows, social media content, and post-stay engagement.
• Audit physical and digital touchpoints to maintain brand consistency and integrity.
• Map and enhance the customer journey covering discovery, booking, pre-arrival, check-in, stay, check-out, and post-stay phases to make the experience seamless and memorable.
• Collaborate with product, technology, operations, content, and design teams for guest-facing improvements.
• Lead brand rollouts for new Medalio hotel launches, managing readiness across signage, collateral, branding, digital assets, photos, guest communication, staff training, and launch events.
• Coordinate cross-functional teams, vendors, agencies, and external partners to ensure timely and quality brand delivery.
• Evaluate implementation through mockups, site visits, checklists, and launch reviews to ensure brand consistency while allowing for property-specific character.
• Assist in planning and executing launch events and brand activations that convey Medalio’s personality beyond traditional openings.
• Manage event concepts, guest communication, vendor handling, content capture, and follow-ups, while driving amplification via social, PR, partnerships, community engagement, and internal teams.

Desired Qualifications and Skills

• Experience ranging from 1 to 3 years in brand marketing, consumer marketing, hospitality marketing, lifestyle branding, content, events, or related fields.
• Solid understanding of brand management including audience analysis, positioning, differentiation, tone of voice, customer journey, and maintaining brand consistency.
• Curiosity about consumer behavior, culture, travel patterns, and category changes.
• A refined sense of taste, language, design aesthetic, references, and brand experience evaluation.
• Strong organizational skills with ability to manage timelines, multiple stakeholders, vendors, and cross-team projects.
• Comfortable working across digital touchpoints like websites, OTAs, Google listings, WhatsApp and email communications, social media.
• Ability to thrive in fast-paced, ambiguous settings where innovation and first-time initiatives are part of daily work.
• Proficiency in leveraging AI tools, Google Sheets, presentations, Canva, and similar productivity software for efficiency.
• Willingness to travel to various cities for hotel launches, property visits, brand audits, launch events, and on-site execution to uphold brand standards.