Brand Marketing Manager

Overview

The Brand Marketing Manager at Bumble Bee Foods is tasked with overseeing and enhancing the current product portfolio through strategic brand management, media implementation, consumer and portfolio insight analysis, sales support, e-commerce assistance, trend observation, and sustainable sourcing marketing initiatives. This role demands transforming brand priorities and consumer needs into effective plans, marketing tools, and communication that elevate brand relevance, optimize product portfolio performance, engage customers, and bolster the company's reputation as a trusted seafood leader. This position requires sharp marketing insight, strong analytical skills, collaboration across departments, and the ability to drive brand projects from strategy creation to hands-on execution.

Key Responsibilities

• Manage routine marketing activities for assigned products, including positioning, packaging revisions, claims, sales materials, and messages aimed at consumers.
• Track and analyze product performance, distribution reach, sales velocity, competitor movements, and consumer feedback to identify enhancement opportunities within the existing portfolio.
• Collaborate with Sales, Category Management, Insights, Supply Chain, Regulatory, and other teams to advance product priorities and maintain brand consistency across platforms.
• Assist in crafting and implementing brand strategies aligned with Bumble Bee's commercial objectives, consumer demands, brand identity, and portfolio focus.
• Convert brand strategy into explicit marketing briefs, defining messaging priorities, campaign assets, packaging guidance, sales tools, and internal communications.
• Ensure consistent brand voice, visuals, product claims, and messaging integrity across retail, digital, e-commerce, social media, paid media, and sales channels.
• Support media planning and implementation across paid, owned, and earned channels to boost brand awareness, engagement, and consideration for product offerings.
• Work with agencies and internal teams on campaign planning, asset creation, media calendars, budget management, and performance evaluations.
• Evaluate media and campaign outcomes to discover optimization prospects and feed insights into brand plans and future activations.
• Contribute to segment-level strategies by defining consumer targets, usage scenarios, channel potentials, and portfolio priorities based on current product lines.
• Utilize consumer research, syndicated and retailer data, portfolio analytics, and competitive intelligence to pinpoint growth opportunities, risks, and recommend actions.
• Compile concise insights and recommendations that drive brand decision-making, sales strategies, product support, and communication plans.
• Develop and update sales tools, presentations, product information, and claims support resources to aid Sales in expressing brand value.
• Monitor and communicate relevant consumer, food, seafood, retail, e-commerce, sustainability, and cultural trends influencing brand positioning and portfolio opportunities.
• Manage e-commerce product content, imagery coordination, digital shelf data, search-optimized messaging, and platform consistency.
• Collaborate internally to translate Bumble Bee's sustainable sourcing commitments into precise and compelling marketing messages, claims support, and communications.
• Undertake additional job-related tasks and special projects as assigned.

Experience, Skills & Education

• At least 5 years' experience in brand management, trade marketing or closely related roles within Consumer Packaged Goods.
• Bachelor’s degree in Business, Marketing or a relevant area is mandatory.
• Proven experience in executing marketing plans and supporting market launch strategies.
• Strong analytical aptitude with the ability to convert data into actionable business insights.
• Collaborative experience working with cross-functional teams including Sales.
• Excellent communication and organizational capabilities.

Compensation & Benefits

Bumble Bee Foods values the health, satisfaction and security of its team members and their families as integral to organizational success. The compensation package combines a competitive base salary with the possibility of an annual performance bonus. The salary range for this role is between $120,000 and $140,000 annually, commensurate with experience, knowledge, and qualifications.

Benefits available to full-time employees and eligible dependents include medical, dental and vision insurance, a 401(k) retirement plan with company match, health and flexible spending accounts, life and disability insurance, plus other voluntary benefits. Additional advantages encompass paid time off, sick-flex time, twelve company-paid holidays, and eligibility to participate in the Team Member Profit Sharing Plan.

Equal Opportunity Employment and Accommodation

Bumble Bee Foods is committed to equitable employment practices and does not discriminate based on protected characteristics such as race, religion, gender identity, disability, veteran status, or others per federal, state, and local laws. Qualified individuals with disabilities or disabled veterans may request accommodations for accessing the hiring process by contacting the Human Resources department.

About Bumble Bee Seafood

As a nearly 125-year-old iconic fishing company, Bumble Bee Seafood Company focuses on nourishing lives through ocean-based products while pioneering ocean preservation and protection efforts. Their extensive seafood and specialty protein portfolio is distributed across the United States, Canada, and over 50 international markets, featuring well-known brands such as Bumble Bee®, Brunswick®, Clover Leaf®, Snow’s®, and Beach Cliff®.