Brand Marketing Manager - Baby/FMCG

About the Role

We are seeking an experienced Brand Marketing Manager to join our Baby Team at ZURU, a leading innovator in toys and FMCG sectors. As part of this role, you will spearhead global brand initiatives, execute local campaigns, and oversee product launches, influencer collaborations, digital marketing efforts, PR activities, and retailer partnerships. Your collaboration will be vital with both local and international teams to drive brand success.

Key Responsibilities

• Collaborate closely with the Marketing Director to manage and own global Baby category initiatives while tailoring and implementing marketing strategies at the local level.
• Lead and localize paid advertising campaigns to ensure alignment with local cultural nuances and market demands.
• Manage product launches across all major marketing channels, delivering cohesive and high-impact campaigns.
• Optimize digital marketing performance in partnership with the internal Digital Marketing team to enhance campaign effectiveness.
• Coordinate large influencer seeding initiatives globally, handling outreach, content creation, and distribution.
• Oversee PR and events by managing agency collaborations on editorial features, brand activations, and experiential marketing campaigns.
• Act as the primary liaison for key retail partners, managing retail media activations and maintaining ongoing retail listings.
• Manage marketing and paid media budgets accurately, ensuring strategic alignment and efficient spend.
• Handle operational marketing aspects including customer service coordination, stock management, and invoice processing within the markets you oversee.
• Present bi-monthly comprehensive updates to both internal teams and external stakeholders across relevant regions.
• Conduct detailed post-campaign analyses to extract insights and provide actionable recommendations for future marketing initiatives.

Candidate Profile

• Possess between 4 to 8 years of practical experience in brand marketing, preferably within FMCG industries or fast-paced agency settings.
• Strong background in comprehensive brand marketing, retail marketing, influencer engagement, and campaign leadership.
• Excellent team player with strong collaboration skills and a dedication to fostering a positive, high-performing workplace culture.
• Highly organized with adept multitasking abilities, capable of prioritizing tasks effectively to meet deadlines under pressure.
• Proactive problem solver with creativity, energetic approach, and a positive, can-do mindset.
• Strategic and curious thinker eager to understand underlying motivations and expand ideas further.
• Committed to open communication, mutual support, and contributing positively to office culture at the Auckland-based workplace.

Life at ZURU

ZURU is a rapidly expanding enterprise founded in 2003, specializing in disruptive innovations across toys, consumer goods, and construction technologies. With over 5,000 employees globally, ZURU fosters a high-achieving environment that encourages learning, performance, and collaboration amidst a fun, supportive culture.

The company offers competitive pay, opportunities for global career growth, health benefits, a culture centered on development, and a vibrant office atmosphere featuring fresh fruit, coffee, and social amenities.

Additional Information

Candidates should be ready to work onsite at the Auckland office. Applications are actively reviewed, and only candidates meeting the criteria will be contacted. Recruitment agencies should refrain from unsolicited submissions without written consent. The application deadline is August 22, 2026.