Brand Marketing Coordinator - Toys

About ZURU

ZURU is dedicated to revolutionizing various sectors through radical innovation and automation. The company operates in segments including ZURU Toys, which redefines play experiences; ZURU Tech, leading advancements in construction technology; and ZURU Edge, creating next-generation FMCG brands for contemporary consumers. Established in 2003 by the Mowbray brothers, recipients of prestigious entrepreneurial accolades, ZURU now employs over 5,000 people globally with more than 30 locations worldwide. Renowned for its award-winning toy brands such as Bunch O Balloons, Mini Brands, and XSHOT, and for FMCG brands like MONDAY Haircare and NOOD, ZURU is a major global industry player.

Role Overview

This role is ideal for early-career marketers eager to develop practical skills while engaging with exciting campaigns within ZURU's toy brand portfolio. The successful candidate will coordinate campaign processes, maintain brand consistency, and support teamwork across functions.

Key Responsibilities

• Develop and present biannual brand strategies in coordination with commercial, sales, and local marketing teams.
• Create Annual Brand Activation Summaries to guide local marketing’s digital and activation initiatives, based on consumer insights and trend analysis.
• Manage communications with functional teams, including briefing paid digital campaigns, tracking timelines, approving campaigns grounded in data and stock considerations, and adapting strategies to market conditions.
• Collaborate with content creators and creative teams to develop impactful paid and organic content aligning with brand objectives.
• Partner with the brand engagement team to ensure creator and influencer campaigns effectively communicate brand narratives.
• Supervise assets that underpin top-tier e-commerce experiences.
• Coordinate campaign updates incorporating consumer feedback and assist in post-campaign reviews to refine strategies.
• Support influencer and user-generated content campaigns, ensuring alignment with brand and audience goals.
• Serve as liaison for product and talent photography, preparing briefs and managing aspects of shoots including shot lists, products, talent, wardrobe, and locations.
• Organize product documents and assets efficiently across multiple platforms such as HIVE, SharePoint, Figma, and Airtable.
• Maintain meeting schedules, document notes, and follow up on action items to ensure workflow continuity.
• Oversee sample room management for assigned brands, maintaining optimal stock for campaign readiness.
• Keep marketing project schedules up to date, fostering cross-team collaboration and timely asset delivery.

Professional Development

• Participate in training sessions, digital marketing workshops, and courses on emerging platforms to stay current with industry trends and enhance brand competitiveness.

Required Qualifications and Skills

• Six months to one and a half years of marketing experience or exposure, demonstrating rapid potential for growth.
• Exceptional organizational abilities with capability to multitask and meet deadlines effectively.
• Excellent communication skills to align and coordinate cross-functional teams.
• Creatively inclined with enthusiasm for content creation, campaigns, and consumer brands.
• Comfort and interest in using data and insights to guide decisions.
• Proactive, self-motivated, and able to take ownership of tasks.
• A passion for toys, pop culture, or brand enthusiasm is highly advantageous.
• Familiarity with tools such as Figma and Airtable, or similar project and asset management systems, is beneficial though not mandatory.
• Preference for working onsite to engage actively in a dynamic office atmosphere and collaborative environment.

Additional Information

ZURU emphasizes a high-performance culture that balances ambitious goal setting with a fun work environment. Employees are encouraged to drive their own career growth with support and opportunities unique to this rapidly expanding company. Benefits include a growth-motivated culture, health perks, global mobility options, competitive pay, and workplace amenities such as fresh fruit, coffee, and social spaces.

Application deadline: August 22, 2026.