Brand Manager - PriorityPet Urgent Care (Remote)

About Alliance Animal Health and PriorityPet Urgent Care

Alliance Animal Health is seeking a Brand Manager to lead the growth of PriorityPet Urgent Care (PPUC), focusing primarily on B2B recruitment marketing to attract veterinarians, increase brand recognition, and develop a robust pipeline of potential partner doctors. PriorityPet Urgent Care offers urgent veterinary care bridging the gap between routine visits and emergency services, operating after-hours for non-life-threatening pet medical needs.

Role Overview

The Brand Manager will execute the PPUC brand strategy through integrated marketing, social media, and event activations with an emphasis on storytelling, content development, and optimizing channel performance. This role involves establishing and managing corporate social media channels including Instagram, LinkedIn, and Facebook to enhance brand visibility and engagement.

The ideal candidate blends strategic vision with hands-on expertise in brand building, recruitment marketing, event management, and digital growth, specifically engaging veterinary professionals.

Key Responsibilities

• Develop and refine brand positioning and messaging aimed at attracting veterinary professionals and expanding the partner doctor pipeline.
• Ensure brand consistency and differentiation across all digital and recruitment channels.
• Maintain and adapt brand guidelines, messaging frameworks, and value propositions tailored for veterinarian audiences.
• Oversee the creation and ongoing management of PPUC social media channels to engage professionals and increase brand recognition.
• Produce and manage organic content, storytelling, and campaigns to support brand growth.
• Analyze social media performance, optimizing for reach, engagement, and follower growth while staying abreast of latest platform trends and behaviors.
• Create professional content including social posts, recruitment materials, and landing pages that highlight career and ownership opportunities within PPUC.
• Collaborate with internal teams to share authentic stories and develop thought leadership content.
• Support event marketing strategies for trade shows and industry events to increase brand awareness among veterinarians, managing event partner relationships and measuring effectiveness through engagement and lead quality.
• Work alongside performance marketing teams to boost pipeline growth via paid media campaigns and SEO alignment.
• Track and report on campaign and channel performance linked to recruitment and business growth objectives.
• Coordinate closely with Growth, Talent Acquisition, Strategy, Marketing, and Leadership departments to ensure cohesive brand and recruitment marketing strategies.
• Partner with external agencies for delivering high-quality campaigns and materials.

Qualifications

• Proven experience in brand development, recruitment marketing, event marketing, and driving digital channel growth.

Additional Information

PriorityPet Urgent Care operates as a drug-free, smoke-free, equal opportunity employer, honoring all federal and state laws prohibiting discrimination on grounds including age, race, religion, sex, disability, sexual orientation, or national origin.

For detailed policies on equal opportunity, communication authorizations, and job physical requirements, please refer to the company documentation.