Brand Manager - Personal Care, Beauty & Wellbeing

Overview

We are seeking a dynamic and passionate Brand Manager to join our Personal Care, Beauty & Wellbeing team located in Citywest, Dublin. This role offers a 12-month fixed-term contract with hybrid working arrangements (3 days onsite, 2 days remote) and a competitive salary package of up to €60,000 annually alongside company benefits. The position involves managing and expanding some of Ireland's leading beauty and personal care brands.

Key Responsibilities

• Assist in crafting and implementing comprehensive annual brand plans and marketing strategies.
• Drive digital marketing campaigns end-to-end, including content creation, influencer collaborations, and managing agency partners.
• Ensure brand consistency and seamless consumer experience across digital platforms and physical retail environments.
• Collaborate with customer account management, shopper marketing, and category teams to activate brand initiatives effectively.
• Contribute to innovation projects through tasks including consumer research, competitive analysis, business case development, and launch planning.
• Track and analyze brand and new product performance to pinpoint growth opportunities and improvements.
• Handle budgeting duties such as managing purchase orders, forecasting expenditures, and conducting monthly financial reviews.
• Support the formulation of long-term brand strategies aiming for sustained growth.
• Communicate brand plans and campaign outcomes to internal leadership and external stakeholders.
• Keep abreast of market trends, consumer insights, and category developments to maintain a competitive edge.

Candidate Profile

• Demonstrates natural leadership and capacity to influence diverse stakeholders effectively.
• Possesses excellent written and verbal communication skills.
• Exhibits a strong focus on consumer behavior and market trends within Personal Care and Beauty sectors.
• Shows enthusiasm for developing engaging marketing campaigns and forging meaningful brand connections.
• Has sharp commercial acumen with analytical and problem-solving capabilities.
• Is curious, ambitious, and open to testing new ideas while challenging norms.
• Technologically adept with significant knowledge of digital marketing, social media, influencer engagement, and evolving consumer preferences.
• Highly organized with robust project management skills and ability to juggle multiple priorities.
• Confident and proficient in presenting concepts and influencing broad stakeholder groups.

Essential Skills and Experience

• 2 to 3 years of professional experience in marketing or brand management within FMCG, CPG, or specifically Personal Care, Beauty, or Wellbeing industries.
• Demonstrated success in brand or market share growth and impactful campaign delivery.
• Experience overseeing marketing projects, campaigns, and budgets.
• Academic credentials preferably in Marketing, Business, or a related field.
• Strong analytical skills, including knowledge of consumer insights and market research methodologies.
• Proven collaboration with agencies and multidisciplinary teams.
• Proficient with Microsoft Office suite and familiarity with market data tools like Nielsen or Kantar is advantageous.

Personal Attributes

• Deep passion for brand and consumer marketing.
• A creative mindset balanced with commercial insight.
• Potential for leadership and strong influencing abilities.
• Growth-oriented with eagerness to learn and progress.
• Energetic, enthusiastic, and resilient within fast-paced environments.
• Excellent relationship builder capable of inspiring and aligning colleagues.

Why Consider This Role?

This position offers the chance to work with some of the most respected and beloved brands in the Personal Care, Beauty, and Wellbeing market. You will engage with pioneering campaigns, collaborate within vibrant teams, and significantly impact brand development in a rapidly evolving industry.