Brand Manager - Instant Kiwi

About the Team and Role

You will become part of an engaging and supportive brand team, collaborating closely with internal departments as well as creative and media partners to drive the Instant Kiwi brand forward.

Key Responsibilities

• Lead the strategy, development, and execution of marketing campaigns for Instant Kiwi across multiple channels—paid media, owned digital platforms, point-of-sale, and promotional activities.
• Manage all stages of campaign delivery, from initial briefing and creative development to implementation, performance tracking, and continual optimization.
• Partner with internal teams and external agencies to produce high-quality creative and media content that meets targeted outcomes.
• Communicate campaign progress and insights clearly to stakeholders throughout each campaign's lifecycle.
• Assist with overseeing the marketing budget for Instant Kiwi and support the evaluation and analysis of campaign results post-launch.
• Collaborate closely with the product team to advocate for and promote new gameplay features and maintain a robust product pipeline.
• Supervise social media efforts and owned channel content alongside digital and agency partners to boost engagement and improve performance.
• Continuously seek innovative ways to enhance workflows and marketing effectiveness.

Candidate Profile

• Possess solid marketing knowledge with a track record in managing comprehensive marketing campaigns from start to finish.
• Excellent communication skills and ability to cultivate strong relationships with diverse stakeholders.
• Highly organized, capable of juggling multiple tasks and deadlines efficiently in a dynamic environment.
• Detail-oriented professional with a commitment to producing quality output.
• Creative thinker who stays current with marketing trends and seeks inventive approaches.
• Self-motivated, energetic, and embraces teamwork and collaboration.
• Holds a tertiary qualification in Marketing or a related field and has at least three years of experience in marketing, brand management, or retail marketing roles.

Additional Information

This full-time position offers a blend of work settings, including in-office days at the Newmarket office in Auckland and remote work from home. Regular working hours are Monday through Friday, from 8:30 AM to 5:00 PM. The role emphasizes flexibility, variety in responsibilities, and opportunities for professional growth and learning within Lotto New Zealand.