Brand Manager II (Breathe Right)

About Prestige Consumer Healthcare

Prestige Consumer Healthcare is dedicated to product innovation and high-quality standards within the over-the-counter healthcare and women's health sectors, aiming to improve the wellbeing and lives of consumers. With generations of trusted brands, Prestige remains the largest independent OTC provider in North America, continually adapting products to meet evolving family and consumer needs.

Job Overview

This role entails ownership and leadership over the Anbesol and selected Loyalty brands in the Prestige portfolio. The candidate must thrive in a dynamic, entrepreneurial setting that values collaboration and teamwork.

Key Responsibilities

• Create and implement strategic brand plans encompassing advertising, promotions, public relations, and research aimed at meeting business objectives; focus on initiatives that maximize impact and performance, coordinating effectively with agencies, vendors, and internal teams.
• Drive advertising campaign creation and media planning to ensure cost-effective and impactful marketing investments.
• Oversee updates and maintain brand websites while collaborating closely with ecommerce teams to accelerate significant online sales growth.
• Manage daily brand program logistics, including consumer promotions and activations, ensuring timelines, budgets, and program metrics are met.
• Partner in new product development initiatives by translating consumer insights into innovative offerings supported by strong retail launch plans.
• Analyze consumption data to identify market trends, opportunities for growth, and unmet consumer needs, providing actionable market insights.
• Collaborate with sales, demand planning, and contractors to generate precise volume forecasts, control advertising and promotional budgets, and manage brand-level financial goals focused on net sales and profit contributions.
• Support sales with compelling presentation materials for retail meetings using category management best practices.
• Work alongside Regulatory, Legal, Medical, and Supply Chain departments to guarantee compliance and smooth execution of campaigns.
• Lead relationships and coordination with external creative, media, promotional, and ecommerce agencies.

Qualifications and Skills

• Bachelor’s degree or MBA in Marketing or a comparable field/experience.
• Five to seven years of relevant brand management experience.
• Strong strategic leadership skills to promote both immediate and sustained brand growth and profitability.
• Analytical prowess to transform data into strategic insights and clear action plans.
• Expertise in ecommerce best practices with proven ability to execute ecommerce growth strategies.
• A proactive learner driven by intellectual curiosity to continuously enhance knowledge and problem-solving ability.
• Excellent critical thinking, problem solving, and resourcefulness to achieve goals despite challenges.
• Outstanding communication and influencing skills to lead marketing and cross-functional teams and agencies effectively.
• Entrepreneurial mindset with readiness to act decisively and independently in resource-limited environments, demonstrating initiative and persistence.
• Knowledge of sales, merchandising standards, competitive positioning, and industry trends.
• Strong interpersonal, leadership, and public relations capabilities alongside solid organizational skills.

Additional Information

• Travel requirement: Approximately 5%, via car, plane, or rail.
• Must be legally authorized to work in the U.S. without visa sponsorship.
• Hybrid work model requiring presence in the Tarrytown office Tuesday through Thursday, with remote work on Mondays and Fridays.
• Standard workweek: 40 hours.
• Compensation range: $150,000 to $170,000 annually.

Physical and Work Environment

The role involves frequent sitting, talking, hearing, occasional standing, walking, manual handling, and some lifting up to 10 pounds. Vision requirements include close focus and adjustment abilities. Work environment noise levels are typically moderate. Reasonable accommodations for disabilities are available.