Brand Designer, Foundations - Instagram Brand Studio

Role Overview

Instagram Brand Studio is responsible for shaping how Instagram visually communicates to a global audience through comprehensive brand systems, visual identities, campaign designs, and creative tools. As a Brand Designer focused on Brand Foundations, you will lead the strategic development and expansion of Instagram's visual identity system. This includes overseeing elements such as typography, color palettes, layout architectures, and multi-channel visual expressions to maintain a coherent and meticulously crafted brand across all Instagram touchpoints.

Key Responsibilities

• Own the continual definition and refinement of Instagram’s brand design system encompassing typography, color schemes, grids, layouts, and visual language to ensure consistent brand portrayal across products, marketing platforms, and physical materials.
• Create and execute brand experiences for various digital and in-product platforms.
• Develop and upkeep scalable identity frameworks, templates, and Figma component libraries to facilitate uniform brand implementation across teams.
• Work collaboratively with product design, marketing, and engineering teams to convert business objectives and brand messaging into high-quality, practical design solutions.
• Manage complex design projects from conceptual strategy through to final delivery, including project scoping, schedule management, and autonomous execution.
• Communicate design strategy clearly to cross-functional leadership, articulating rationale to influence organization-wide brand decisions.
• Provide creative guidance and mentorship to designers within the organization, promoting high standards of design quality and excellence.
• Identify and address systemic design challenges by devising scalable solutions that enhance clarity, accessibility, and brand consistency.
• Participate hands-on in design work, exemplifying superior design thought and craftsmanship.

Minimum Qualifications

• Proven experience leading cross-functional design projects and influencing creative direction at an organizational level.
• A portfolio showcasing expertise in visual identity systems, typography, layouts, and applications across multiple formats.
• Experience with defining and scaling design systems within large organizations encompassing diverse product and brand touchpoints.
• Skilled in presenting design concepts and strategic rationales to leadership, aligning multiple stakeholders.
• Collaborative experience with engineering teams for brand system implementation in products.
• Advanced proficiency in Figma and Adobe Creative Suite, including Illustrator, Photoshop, and InDesign.
• A minimum of eight years’ experience in brand, identity, or communication design focusing on systematized, multi-channel execution.

Preferred Qualifications

• Background in responsible and ethical AI practices, such as risk evaluation and bias mitigation.
• Continued development and application of AI-related skills including prompt engineering and agent orchestration.
• Ability to incorporate AI tools to enhance or redesign workflows to achieve measurable gains in efficiency and quality.
• Understanding of UX/UI design principles relevant to integrating brand systems with product design patterns.
• Experience in motion design tools like After Effects or Cinema 4D to extend brand systems into motion graphics.
• Skills in creative coding, prototyping, or AI-aided design workflows.
• Experience creating brand designs that resonate with global, multilingual, and multicultural audiences.

Compensation & Benefits

The role offers an annual base salary ranging from $149,000 to $209,000, complemented by bonuses, equity, and benefits. Total compensation is determined by individual skills, experience, and location. Benefits packages are comprehensive and support employee well-being.