Brand & Content Marketing Lead

Company Overview

Based in New York, NY, WithCoverage is revolutionizing insurance brokerage through AI-enhanced risk management tailored for today's dynamic economy. Partnering with leading high-growth companies across diverse sectors including consumer brands, hospitality, manufacturing, and defense, WithCoverage delivers unparalleled advisory services powered by proprietary technology. Founded by industry veterans JD Ross and Max Brenner, the company has secured over $43 million in funding from top investors.

Role Overview

This foundational marketing role entails developing and launching the brand and content marketing function from the ground up. WithCoverage has grown predominantly through word-of-mouth without prior marketing investments, and this role will establish a clear and compelling brand identity and narrative to amplify the company's presence across all customer and stakeholder touchpoints.

Key Responsibilities

• Craft and own the company’s core brand narrative that distinctly conveys WithCoverage's unique value and leadership in risk management.
• Develop and amplify the founders' voices, creating authentic and recognizable personas to enhance brand credibility in industry discussions and online.
• Redesign and improve the company website with targeted landing pages, embedded customer success proof points, and a clear value proposition.
• Create and manage a content production engine, bringing to life customer success stories, case studies, and blog articles and strategically distributing content via web and social channels.
• Build the company’s social media presence from scratch, utilizing written and video content that engages and grows the brand audience.
• Develop essential marketing assets including pitch decks, one-pagers, and leave-behinds to support sales and maintain brand consistency.
• Lead outreach efforts to secure media coverage through PR, trade publications, and podcasts, expanding brand awareness beyond owned channels.
• Drive creative marketing campaigns, partnerships, and brand initiatives in collaboration with internal teams to elevate WithCoverage’s market position.

Candidate Profile

• At least seven years of experience in brand, content, or product marketing, demonstrating capabilities in both strategic oversight and tactical execution.
• Proven success in building content marketing engines and social media strategies that influence meaningful business outcomes such as pipeline growth and brand perception.
• Strong understanding of digital brand distribution and modern marketing channels.
• Experience in establishing a new brand identity from near zero is preferred.
• Highly motivated by the challenge of differentiating a company within a traditionally conservative industry.

Compensation and Benefits

For U.S.-based applicants, the total expected compensation ranges from $200,000 to $300,000 annually, reflecting base salary plus variable performance bonuses. The package also includes equity participation and a comprehensive benefits program incorporating medical, dental, vision, life, and disability insurance, flexible paid time off, 401(k), commuter benefits, and more. The company fosters a transparent, collaborative, and ambitious work environment, with perks such as catered lunches and support for family and medical leave.