Brand Communications & Social Media Manager

About the Role

Based in our Singapore General Office, this position focuses on steering the brand communications and social media strategy for SK-II across Southeast Asia, working closely with global operations. SK-II, recognized globally for its luxury skincare, aims to extend its iconic prestige beauty presence by leveraging social media to fuel brand conversations and deepen cultural engagement.

Key Responsibilities

• Develop and lead social-first brand communication campaigns inspired by social listening, creator trends, and insights to uncover meaningful engagement opportunities.
• Support the creation of engaging creator briefs, press releases, and unique creator experiences to amplify campaigns across Southeast Asia collaboratively with local markets, creators, and agencies.
• Establish and maintain strong long-term relationships with key PITERA™ insiders, influencers, celebrities, media publishers, and cultural communities, while scouting emerging voices to enhance cultural relevance and brand safety.
• Oversee global communications infrastructure and operations for SK-II, including campaign planning, launch toolkits, governance, documentation, and operational procedures.
• Manage budgets, timelines, reporting, and agency collaboration meticulously; proactively identify operational risks and implement streamlined, AI-powered processes for enhanced efficiency.

Candidate Profile

• 3 to 5 years of professional experience in brand communications, social media, influencer marketing, PR, or digital marketing, with a proven record of driving brand and business results.
• Experience working with beauty, luxury, or premium consumer brands is highly preferred.
• Curious, proactive self-starter with a growth mindset, capable of owning initiatives and thriving in a dynamic, fast-paced environment.
• Comprehensive knowledge of Southeast Asia's social and creator landscape, including platforms such as Instagram, TikTok, Reddit, and X, with keen instincts for what captures attention and builds conversations and communities.
• Strong passion for creating impactful, social-first, and boundary-pushing communication tactics.
• Experience in reputation management, particularly in handling issues and crisis communication.
• Exceptional writing, storytelling, and editorial skills accompanied by the ability to navigate diverse internal and external stakeholders efficiently.
• Highly organized with demonstrated success in managing multiple projects, deadlines, and stakeholders concurrently, ensuring quality delivery.
• Proven operational management skills including budgeting, governance, and agency partnership oversight, executing initiatives with exactitude and accountability.
• Familiarity with AI tools to enhance communication efforts, including achieving high visibility (AEO/GEO), content creation, and improving workflow efficiencies.
• Fluent in English with excellent verbal and written communication abilities. Additional proficiency in Bahasa Indonesia, Bahasa Melayu, Thai, or Mandarin is an advantage.

Additional Information

• The role reports directly to the SK-II Brand Director.
• The position offers a full-time schedule.