Brand and Marketing Manager

Role Overview

SŚAINT is a modern Australian lifestyle label focused on premium fragrance, clothing, and home goods that are designed to spark confidence, connection, and daily ritual. The business is built around community, with the goal of creating a brand that customers truly feel part of. As the company grows in Australia and overseas, it is seeking an experienced Brand & Marketing Manager to steer the brand strategy and oversee the creative work that brings campaigns to life.

Reporting directly to the founders, this role carries ownership of the marketing calendar, campaign direction, creative production, and collaboration across Product, Creative, Ecommerce, Customer Experience, and Wholesale to ensure every customer interaction feels distinctly SŚAINT. The position is full-time and hybrid, based in Tuggerah, NSW, with on-site attendance required two days each week.

What You Will Do

• Shape and deliver the annual and seasonal marketing plan so it supports wider business goals.
• Manage the full marketing calendar, covering product releases, retail activity, wholesale initiatives, and other major brand moments.
• Lead campaign planning from start to finish, including goals, schedules, and deliverables across channels.
• Create detailed briefs for Creative, Social, PR, Influencer, and Retail teams.
• Oversee marketing budgets and distribute spend across channels to strengthen awareness, engagement, and campaign results.
• Review campaign and brand performance, then turn insights into practical recommendations for improvement.
• Work closely with the Ecommerce Specialist so messaging, assets, and launch timing are aligned across digital channels and support commercial outcomes.
• Direct the creative development of seasonal campaigns, hero launches, lookbooks, product shoots, digital content, and brand assets.
• Own the creative process across all marketing channels so work is delivered on time, aligned to brand, and commercially effective.
• Guide creative execution on set for campaign, social, content, and digital shoots while protecting the premium SŚAINT look and feel.
• Provide direction to photographers, videographers, stylists, talent, production crews, and outside creative partners.
• Turn campaign ideas into compelling creative stories, content plans, and channel-specific executions.
• Prepare strong creative briefs for internal and external teams to ensure everyone is working from the same direction.
• Work with the founders and Product Development to ensure campaigns reflect the wider brand vision.
• Plan rollout timelines, production schedules, deliverables, and inter-team responsibilities.
• Review and sign off on creative assets before they go live, maintaining consistency, quality, and impact across all touchpoints.
• Protect and evolve the visual identity across photography, video, digital content, retail materials, packaging, and wholesale collateral.
• Support production planning and budget control while keeping projects efficient.
• Bring fresh ideas by tracking trends, content formats, and cultural moments that keep the brand relevant and aspirational.
• Serve as the custodian of the SŚAINT brand, ensuring every touchpoint stays consistent.
• Support the development of the brand identity while staying true to the company vision, values, and long-term direction.
• Make sure campaigns, partnerships, events, and communications build brand equity and deliver a premium experience.
• Spot opportunities to elevate the brand through stronger storytelling, cultural relevance, and strategic collaborations.
• Lead content strategy across social media, PR, retail, wholesale, and marketing communications, in partnership with the Ecommerce Specialist for digital and website content.
• Keep brand voice, messaging, and visuals aligned across every customer-facing touchpoint.
• Work with Product Development and Ecommerce to craft engaging stories around collections, fragrance launches, and collaborations.
• Build partnerships, collaborations, and community initiatives that strengthen the brand.
• Plan and deliver product launches, media events, community activations, and brand experiences that increase awareness and deepen customer connection.
• Own the full influencer and creator marketing program, including both paid and gifted partnerships.
• Develop and maintain relationships with media, PR agencies, creators, ambassadors, and brand partners.
• Coordinate product seeding and gifting activity.
• Handle PR opportunities, press releases, launches, and brand collaborations.
• Track and report on influencer performance, earned media value, and campaign outcomes.
• Partner with Creative, Product Development, Ecommerce, Customer Experience, and Wholesale teams to keep planning and execution aligned.
• Manage and mentor junior marketers, providing clear direction, coaching, and development support.
• Run weekly campaign planning meetings and oversee timelines across departments.
• Build scalable marketing systems and creative processes that support growth.
• Encourage a collaborative, creative, and high-performing team environment.

What We Are Looking For

• At least 5 years of experience in marketing, brand, PR, or influencer roles, ideally within fashion, beauty, or lifestyle brands.
• A proven record of leading integrated campaigns from strategy through to delivery.
• Strong ability to direct creative work and manage campaign shoots and content production.
• Excellent project management and organisational capability.
• A solid understanding of brand marketing, digital marketing, social media, content strategy, and integrated campaigns.
• Experience working with agencies, freelancers, and external creative partners.
• Strong written and verbal communication skills, plus the ability to manage stakeholders well.
• Experience with Meta advertising, including Facebook and Instagram campaigns, is highly desirable.
• Commercial thinking and the ability to interpret performance data and improve results.
• Comfort working in a fast-moving, entrepreneurial environment.
• Qualifications in Marketing, Communications, or PR are considered an advantage.
• Experience using AI tools such as ChatGPT, Claude, or similar platforms to speed up workflows, support ideas, and assist with content creation is highly regarded.
• Curiosity about emerging technology and a willingness to use AI in day-to-day marketing and creative work will be viewed positively.

Benefits

• Competitive salary plus superannuation.
• Generous staff product allowance and team discounts.
• A supportive, collaborative, and creative team culture.
• Real ownership of the role with the chance to influence the future of the brand.
• Career growth as the business expands locally and internationally.
• Opportunities for national and international travel.

Additional Information

This is a full-time position based in Tuggerah, NSW, with a hybrid arrangement requiring on-site presence two days per week. The role reports to the founders. The salary is described as competitive, with superannuation included. The employer highlights a fast-paced, entrepreneurial environment where creativity and commercial thinking are both important.

About SŚAINT

SŚAINT is building a contemporary lifestyle brand around premium fragrance, apparel, and home products, with a strong emphasis on community and meaningful connection. The team is expanding and is looking for someone who can help shape the brand’s next stage of growth.