Brand and Marketing Manager

About The Missing Piece

The Missing Piece is a Singapore-based women’s fashion label dedicated to creating thoughtfully designed clothing that values fit, quality materials, and timeless appeal. Drawing inspiration from Asian heritage, our collections integrate influences such as modern cheongsams and Peranakan motifs, featuring natural fabrics like TENCEL, linen, cotton, and silk. We operate two boutiques in Singapore, maintain a loyal VIP customer base, and run a global e-commerce platform.

Role Overview

We seek a Brand and Marketing Manager to autonomously lead our brand and marketing initiatives, collaborating closely with our Founder to set and execute strategy. This role demands hands-on involvement in shaping how The Missing Piece presents itself — from content creation and campaign launches to customer engagement and community building. The ideal candidate thrives working independently without a large support team and is deeply invested in building a distinctive brand presence.

Key Responsibilities

• Develop and own TMP’s social media strategy across all platforms, clearly directing external creative partners and producing authentic behind-the-scenes and brand stories.
• Design and execute launch campaigns for each collection drop, crafting anticipation and narratives that resonate with our audience.
• Manage CRM strategies focused on client retention, personalized email outreach, customer reactivation, and empowering the VIP concierge team with actionable data.
• Identify and pursue brand partnerships, collaborations, and community opportunities aligned with TMP’s heritage of Asian-inspired craftsmanship and sustainable design.

Ideal Candidate Profile

• Possesses 4 to 6 years of marketing experience, preferably in fashion, beauty, or lifestyle brands that emphasize aesthetic quality.
• Has successfully developed and executed marketing initiatives with limited resources, comfortable managing campaigns end-to-end.
• Understands the balance between driving sales and cultivating brand identity; values incremental brand desire-building.
• Exhibits strong aesthetic judgement and attention to craft; can critically evaluate creative direction and provide thoughtful feedback.
• Confident working directly with a founder, open to transparent communication and acting decisively on strategic directions.
• Writes engaging, authentic content that reflects the brand voice rather than formal corporate language.

What We Are Not Looking For

• Candidates reliant on agency support or large teams to deliver results.
• Those primarily experienced in discount-driven or mass-market retail marketing.
• Individuals treating social media as merely a content scheduler without brand immersion.
• Applicants without experience working on products with a distinct aesthetic.

Practical Details

• Work Location: On-site in Singapore
• Reporting Line: Directly to the Founder