B2B Sales Manager - FMCG

Role Overview

We are looking for a B2B Sales Manager to join the FMCG business in Dubai. This role focuses on building strong commercial relationships, expanding the client base, and driving revenue growth through effective sales and account management.

Business Development and Sales

You will shape and execute sales plans aimed at meeting revenue and profitability goals. The role involves identifying prospective B2B customers, opening new business opportunities, and creating a healthy sales funnel through networking, referrals, and market research. You will also meet clients, present solutions, and negotiate commercial agreements, contracts, and service terms.

Account Management

Part of the role is to develop long-term partnerships with important clients and stakeholders. You will work to understand each customer’s business needs, recommend suitable solutions, and maintain strong satisfaction and retention levels. You will also oversee renewals while spotting opportunities to expand existing accounts through upselling and cross-selling.

Market Intelligence

Another key responsibility is keeping track of industry movements, competitor activity, and broader market changes. You will identify new business opportunities and evolving customer requirements, then share feedback that helps improve products and services.

Sales Operations and Reporting

You will prepare forecasts, reports, and performance updates, while monitoring pipeline activity and sales progress using CRM tools. The role also requires close coordination with marketing, operations, and customer service teams to support smooth client delivery and adherence to internal sales policies and procedures.

Qualifications and Experience

A bachelor’s degree in Business Administration, Marketing, Sales, or a related discipline is required. Candidates should have 5 to 10 years of experience in B2B sales, business development, or account management, along with a proven history of meeting and exceeding sales targets. Experience handling enterprise, corporate, or key accounts is also expected, and strong proficiency in CRM platforms and Microsoft Office is necessary.