B2B Commercial Product Marketing Specialist

About the Role

Join ASUS in Singapore as a B2B Commercial Product Marketing Specialist and play a pivotal role in shaping and executing the go-to-market (GTM) strategy for the commercial product category. This position offers an exciting opportunity to collaborate with various marketing channels including Digital, Public Relations, Trade Marketing, In-store Marketing, and Events to boost brand visibility and product awareness for ASUS's commercial segment. Reporting to the B2B Marketing Manager – SYS BG, the specialist will contribute to campaigns that resonate across markets and stakeholders.

Key Responsibilities

• Assist in the execution of GTM marketing communication plans alongside the B2B Marketing Manager.
• Adapt and implement headquarters’ marketing materials for local markets, ensuring uniformity in brand and product messaging.
• Deploy both local and global trade marketing initiatives targeted at partners and reseller networks.
• Collaborate closely with internal and external partners to synchronize marketing activities.
• Lead channel expansion initiatives together with the B2CB marketing team by developing local channel display guidelines, leveraging corporate resources.
• Manage digital, channel, and partner marketing efforts including in-store and online presence for the commercial product line.
• Coordinate with agencies specializing in media, creative development, point-of-sale materials, and production to deliver effective marketing projects.
• Handle event organization for brand, trade, and partner engagements within the consumer category.
• Provide support with campaign reporting and administrative tasks as needed.

Candidate Requirements

• Educational background in Marketing or Communications.
• At least one year of marketing experience; prior exposure to the IT or consumer electronics industry is advantageous but not mandatory.
• A keen interest in consumer technology products and eagerness to learn about new technologies and product lines.
• Strong written, verbal, and interpersonal communication abilities.
• Proactive attitude with a flexible, entrepreneurial spirit.
• Good knowledge of digital and social media marketing strategies.
• Capability to influence and negotiate with various stakeholders and foster positive relationships.
• Effective communication skills with local, regional, and global teams.
• Ability to manage multiple projects efficiently within budgetary and timeline constraints.
• Comfort working collaboratively across different business divisions.