Associate Principal - Account Management Lead for D2C Brands
Bengaluru, Karnataka, India · Full Time
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- Salary
- —
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- In office
- Resume
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Where you'll work
Job description
About the Role
We are seeking an Associate Principal to head account management for Direct-to-Consumer (D2C) brands, leading a team of Strategic Account Managers (SAMs) to drive expansive growth on the platform. This role centers on supporting brands comprehensively to scale via platform growth levers, while managing selection, monetization, and activation strategies.
Key Responsibilities
- Lead, mentor, and directly manage a team of over 20 Strategic Account Managers.
- Oversee third-party consultants involved in onboarding and performance management.
- Expand SAM team capacity to manage more than 500 brands with a focus on retention and professional growth.
- Implement the 2026 growth plan aiming for 60% year-over-year expansion by identifying and developing growth opportunities in emerging categories like Women’s Western Wear, Kids, and Home Furnishing.
- Reduce portfolio risk by broadening focus from top 50 brands to over 250 challenger brands.
- Drive selection parity to reach 80% alignment with competitors and brand-owned websites.
- Supervise automated tracking for selection parity and pricing competitiveness daily.
- Manage brand onboarding to add over 150,000 new selections annually through automation and strategic partnerships.
- Achieve 80% ad coverage on new styles and 100% ad coverage for SAM-managed brands to enhance monetization.
- Optimize advertising spend to generate 5% incremental growth in inorganic revenue streams.
- Enhance operational speed by improving key metrics to increase Fulfilled By Platform (FBP) units to over 60%.
Additional Information
This role is based in Bengaluru, Karnataka, and involves full-time onsite employment. The Associate Principal will play a pivotal role in empowering the platform's growth by expanding the breadth and depth of brand account management and monetization strategies.
Skills
Data-driven decision making
Strategic Account Management
Team leadership and mentoring
Operational efficiency improvement
Direct-to-Consumer (D2C) brand growth
Portfolio diversification
Selection and pricing strategy
Monetization and ad strategy
Performance tracking and analysis
Brand onboarding and partnerships
Retention and employee engagement
Inorganic growth strategy