Associate Manager, Partnerships Marketing - Disney Entertainment Television

About the Role

The Associate Manager, Partnerships Marketing plays a vital role in managing key partner relationships and crafting strategies that enhance subscriber growth, awareness, engagement, and retention for The Walt Disney Company's direct-to-consumer services—Disney+, Hulu, ESPN, and Disney bundles. Major current partners include LG, Samsung, Vizio, PlayStation, and Xbox. This position also involves discovering new partnership opportunities and leveraging partners' unique strengths to support business growth and audience interaction.

Key Responsibilities

• Act as the main daily liaison for partners, fostering collaborative partnerships that support shared business goals aligned with wider company strategies.
• Coordinate partner communications related to Disney+, Hulu, ESPN DTC, and Disney Bundles ensuring synchronization of programming priorities, marketing campaigns, and promotional opportunities.
• Develop and scale co-marketing campaigns that promote subscriber acquisition, engagement, and retention.
• Work closely with internal teams such as Brand Marketing, Title Marketing, Creative, Legal, Programming, Product Marketing, and International Regional Marketing to manage campaign assets, approvals, and scheduling.
• Contribute ideas and share best practices to support colleagues and stakeholders globally.
• Identify process improvement opportunities in operations and collaborate with teams to implement effective solutions.
• Oversee the full lifecycle of marketing campaigns linked to major content releases and brand initiatives.
• Ensure timely execution and delivery of all campaign materials to partners.
• Lead project management tasks including reporting and managing asset requests and approval workflows.
• Assist leadership by preparing executive-level materials such as campaign summaries, strategic updates, partner presentations, and performance reports.

Candidate Profile and Qualifications

• Minimum of 3 years’ experience in marketing or partnerships in subscription-based or direct-to-consumer sectors, ideally within media, streaming, or consumer technology industries.
• Experience working in agencies supporting similar clients is advantageous.
• Experience with international markets or global collaboration is beneficial.
• Strong knowledge of the Streaming and Connected TV (CTV) landscapes.
• Proven ability to create and execute multi-channel marketing campaigns independently while managing multiple projects within complex organizational structures.
• Excellent collaboration skills, working effectively with diverse partners and senior-level stakeholders.
• Strong critical thinking and problem-solving capabilities with minimal supervision.
• Ability to build relationships quickly that enhance business opportunities and meet objectives.
• Adaptability and initiative working in fast-paced, dynamic environments with a solutions-driven approach.
• Analytical approach utilizing campaign data to refine strategies.
• Committed to fostering an inclusive and positive team culture focused on shared success.
• Proficiency in Google Suite, Microsoft Suite, Keynote, PowerPoint, and AirTable.

Compensation and Benefits

The salary range for this Glendale, CA position is $87,100 to $116,800 annually. Actual salary offered depends on factors including geographic location, experience, skills, and internal equity. Additional compensation such as bonuses and long-term incentive units may be part of the package, alongside a comprehensive benefits offering tailored to the role and level.