Associate Manager, Digital Media and Paid Social

Position Overview

The Associate Manager, Paid Social role at Peloton is a vital position within the Media team, driving the success of paid social campaigns across major platforms like Meta, TikTok, Pinterest, Reddit, and emerging channels including LinkedIn. This role demands a strategic, hands-on approach to exceed performance goals and oversee end-to-end paid social execution. A comprehensive grasp of the paid media landscape and ad technology is essential to adapt and optimize campaigns in this rapidly changing domain.

Key Responsibilities

• Continuously track and analyze campaign outcomes on platforms such as Meta, TikTok, Pinterest, LinkedIn, and Reddit; conduct quality assurance on campaigns and placements to identify optimization opportunities that surpass performance benchmarks.
• Prepare detailed weekly performance reports and translate data insights into actionable recommendations; deliver presentations of weekly, monthly, and quarterly results to cross-functional stakeholders and Growth Marketing leadership.
• Participate in designing and deploying innovative paid social marketing strategies and experimental tests aligned with overarching marketing goals.
• Plan and execute systematic A/B and multivariate test schedules aimed at discovering effective creative assets, audience segments, and targeting tactics.
• Offer guidance on budget distribution across channels informed by last-touch attribution and Marketing Mix Modeling (MMM) analytics.
• Partner with internal Creative teams and external agencies to produce compelling advertising content that resonates with target consumers and drives engagement.
• Build and maintain collaborative relationships with social media vendors and agency partners to ensure smooth campaign operation, access to emerging opportunities, and effective problem resolution.
• Develop and manage AI-powered agents and agentic workflows to streamline media activities.

Candidate Profile

• At least 3 years of direct experience managing Paid Social campaigns on platforms such as Meta, TikTok, and Pinterest; familiarity with LinkedIn and Reddit is advantageous.
• Proven background in acquisition, retail, or e-commerce marketing campaigns with measurable outcomes.
• Strong teamwork skills demonstrated through successful collaboration with Marketing, Creative, and Analytics teams.
• Practical expertise in implementing brand lift, conversion lift, A/B and multivariate testing approaches.
• Capability to interpret complex datasets and translate findings into strategic business recommendations.
• Ability to lead multiple campaigns and projects concurrently, exhibiting excellent organizational and prioritization skills.
• Advanced proficiency in media-specific spreadsheet operations, including pivot tables, VLOOKUPs, and specialized formulas for in-depth data analysis.
• Experienced in media pacing, flighting tactics, and nuanced budget management across distinct channels.
• Preferred experience presenting insights to senior leadership and cross-functional teams.
• Comfortable with Google Workspace tools such as Sheets, Docs, and Slides.
• Bonus skills include developing media-centric agentic workflows.

Compensation and Benefits

The expected base salary range for this New York City based role lies between $106,300 and $125,750. Compensation will vary based on qualifications, business needs, and location. Peloton offers a comprehensive benefits package featuring medical, dental, and vision insurance, generous vacation time, disability coverage, mental health support, retirement plans including 401(k), tuition reimbursement, employee stock purchase plan, parental leave, family care discounts, Peloton app and product discounts, commuter benefits, and pet insurance among others.

About Peloton

Peloton is a pioneer in connected fitness, providing expert guidance and premium content to millions of members worldwide, enabling impactful workouts anywhere. Founded in 2012 and headquartered in New York, Peloton combines cutting-edge hardware, innovative software, and exclusive content experiences.

Equal Employment Opportunity

Peloton is committed to equal opportunity employment and abides by all applicable laws prohibiting discrimination. Hiring decisions are based solely on qualifications without regard to protected characteristics.

Additional Information

Peloton supports employee wellbeing and embraces technology like AI to enhance innovation, though AI tools are not allowed during the hiring process to ensure applicant authenticity. Qualified applicants with criminal records will be evaluated fairly in accordance with relevant legislation. Peloton does not charge fees at any employment stage and cautions applicants to verify authenticity of communications. Agency unsolicited resumes are not accepted.