Associate Manager, Brand Marketing

About The Honey Pot Company

The Honey Pot Company emerged from one woman's journey toward natural healing, evolving with a mission to revolutionize feminine care products. The company focuses on providing plant-based, safe, and effective feminine hygiene solutions that educate and support individuals with vaginas globally, promoting health and wellness through natural ingredients.

The company is committed to serving humanity through genuine community engagement, transparent education, and offering safe, plant-derived products designed for wellbeing.

Role Overview

The Associate Manager of Brand Marketing plays a critical role in facilitating go-to-market strategies, overseeing project management, and ensuring seamless collaboration across multiple teams to deliver on brand initiatives efficiently and effectively. This position manages detailed timelines, milestones, and workflows across marketing functions, closely coordinating with Sales, Sales Capabilities, Digital Marketing, eCommerce, and Creative/Design teams to ensure all initiatives align with business priorities and meet deadlines for retailer activation.

The role involves translating brand strategies into actionable plans, sustaining momentum on projects, and acting as the primary brand liaison for commercial and sales-related deliverables.

Key Responsibilities

• Lead and execute go-to-market plans for brand initiatives including product launches, marketing campaigns, sampling programs, and retail events.
• Develop and maintain comprehensive GTM timelines, workback schedules, and track important milestones to ensure project completion.
• Coordinate and align efforts among various internal teams including Brand, Marketing, Operations, and Sales for smooth campaign execution.
• Act as the day-to-day project manager for brand-led projects, anticipating and mitigating risks or schedule conflicts.
• Manage workflows related to artwork updates and change control processes.
• Serve as the main point of contact for Sales regarding brand timelines, deliverables such as retail displays and digital marketing assets.
• Ensure all launch materials are finalized well before retailer deadlines and maintain detailed launch trackers and readiness reports.
• Translate brand plans into compelling sales narratives supported by brand analytics and consumer insights.
• Own the complete marketing and GTM calendar, ensuring priority alignment and process optimization.
• Continuously refine workflows to create scalable and repeatable processes that enhance operational efficiency.

Qualifications and Attributes

• Minimum 3 to 5 years of experience in brand marketing, marketing operations, or project management roles.
• Demonstrated experience supporting go-to-market launches or marketing campaigns.
• Strong skills in organization and project management; experience with Wrike project management software is advantageous.
• Prior involvement with Sales teams and supporting commercial execution is preferred.
• Knowledge of syndicated data platforms such as Nielsen, IRI, or Power BI to inform strategic decisions.
• Background in Consumer Packaged Goods (CPG) and retail or shopper marketing preferred.
• Highly organized, proactive, detail-oriented, and capable of managing multiple priorities simultaneously.
• Effective communicator able to collaborate broadly across teams.

Company Culture and Values

• Human Centered Mindset: Prioritizing the needs and wellbeing of the people served, striving to exceed expectations through understanding and anticipating needs.
• Courageously Collaborative: Emphasizing accountability, respect, and teamwork to achieve outstanding results.
• Growth Mindset: Encouraging innovative thinking to improve products and work experiences continuously.
• Wellbeing Inside and Out: Fostering an environment that supports wellbeing for employees, partners, and customers.
• Partners in Profit: Promoting shared ownership and thoughtful decision-making to drive business growth.

Additional Information

This role offers the flexibility of remote work or being based in Atlanta, GA, with a preference for candidates located in Atlanta.

The company manages all recruitment internally and does not work with external recruiters or agencies.

All employees are expected to adhere to company policies, maintain ethical standards, and contribute to an excellent workplace environment.