Associate Key Account Manager - Fashion (Phoenix Returnship Program)

About Myntra

Myntra stands as India's premier fashion and lifestyle destination where technology and creativity merge seamlessly. Established in 2007, it has evolved from a customization company into a trailblazer in fashion e-commerce, continuously challenging conventions with innovative approaches. Our culture is youth-driven and meritocratic, fostering equal opportunities and encouraging intellectual curiosity with the goal of empowering our workforce with the tools and freedom to excel.

Role Overview

This opportunity falls under the Phoenix initiative, a specialized six-month returnship program crafted exclusively for women re-entering the workforce following a minimum six-month career hiatus. Located onsite in Bengaluru, this program is designed to offer structured onboarding, tailored learning opportunities, mentorship, and hands-on experience. During this time, participants will collaborate with leading e-commerce professionals, working on projects that align with their interests and expertise, gaining valuable skills and potentially transitioning into full-time roles within Myntra.

Position: Associate Key Account Manager - Fashion

The core objective is to enhance growth, drive profitability, and elevate customer experience for a dedicated portfolio of fashion brand partners on the Myntra marketplace. This includes acting as the main liaison for brands, supporting business scaling with strategic insights, optimizing product selections, and facilitating impactful promotions.

Key Responsibilities

• Manage and cultivate relationships with brand partners, serving as their business consultant through weekly and monthly performance reviews.
• Oversee onboarding and ensure brand catalogs are live, optimized, and visually compelling.
• Negotiate key commercial agreements including commission rates, marketing allocations, and exclusive product launches.
• Take full ownership of Gross Merchandise Value (GMV) and revenue targets for assigned brands.
• Utilize sales data to identify product assortment gaps and guide brands in addressing these "white spaces" effectively.
• Track essential performance metrics such as Conversion Rate (CVR), Average Order Value (AOV), and Customer Acquisition Cost (CAC).
• Manage inventory, ensuring sufficient stock levels particularly for top-selling SKUs, and collaborate with logistics to minimize return rates and accelerate fulfillment.
• Ensure competitive pricing strategies to secure prominent placement like "Buy Box" dominance and maintain market relevance.
• Strategically plan and implement promotional events including key sales periods, allocating exclusive on-site brand visibility based on performance and return on investment.
• Guide brands on enhancing their digital marketing assets to improve organic customer discovery.

Qualifications and Skills

• Possess a Bachelor's degree in Business, Marketing, Engineering, or Fashion Management. An MBA is preferred.
• Have 1 to 3 years of professional experience in e-commerce, category management, or retail buying.
• Demonstrate strong analytical capabilities with expertise in advanced Excel functions (VLOOKUP, Pivot Tables) and familiarity with data visualization tools such as Tableau or SQL is advantageous.
• Maintain keen awareness of fashion industry trends and seasonal cycles both in India and globally.
• Exhibit effective negotiation skills and the ability to influence senior brand executives.

Additional Information

This role is part of a structured returnship program aimed at supporting women professionals resuming their careers after a break of at least six months. The position is onsite in Bengaluru and runs for a duration of six months.