Associate Brand Manager - Performance Footwear at Curefit

About Curefit and Avant

Curefit Healthcare Pvt Ltd, established in 2016, stands as India's largest fitness and wellness platform. Under its umbrella, Cult represents a vibrant fitness community aiming to make fitness accessible, enjoyable, and inclusive. Cult offers diverse fitness services such as group workouts, gyms, personalized fitness coaching, and quality fitness gear for all athletes. The company's greater vision is to promote an active, healthier lifestyle by leveraging innovative fitness experiences powered through technology.

Avant is Cult's specialized performance footwear brand designed for individuals with purposeful movement. Avant's mission is to inspire more people to engage in physical training, movement, and peak performance by delivering exceptional products and experiences.

Role Overview

The Associate Brand Manager will spearhead the growth of Avant as a beloved performance footwear brand in India. This position involves collaborating across diverse teams to drive multifaceted brand marketing efforts involving campaigns, content creation, influencer partnerships, and strategic collaborations, with the aim of boosting brand visibility, user engagement, and revenue.

Key Responsibilities

• Design and implement comprehensive marketing campaigns across digital platforms, retail touchpoints, influencer collaborations, PR, and offline mediums.
• Create compelling campaign stories and coordinate with internal teams to ensure smooth execution.
• Support product launches, major promotional events, and seasonal initiatives.
• Collaborate with Growth and Category units to align brand marketing with commercial objectives.
• Manage content strategy in partnership with Creative and Social teams, handling the full cycle from ideation to publication and tracking performance metrics.
• Stay informed on current trends, cultural shifts, and customer behaviors to maintain brand relevance.
• Develop and maintain a national and regional creator ecosystem, overseeing influencer campaigns, barter arrangements, and paid collaborations.
• Build and nurture authentic partnerships with athletes, trainers, creators, and fitness communities.
• Initiate strategic partnerships with brands, communities, gyms, fitness events, and other relevant stakeholders to enhance brand exposure and community engagement.
• Plan and execute experiential events and community programs to foster consumer loyalty and brand awareness.
• Create and deliver presentations, campaign summaries, and marketing collateral to both internal teams and external stakeholders.

Candidate Requirements

• Minimum 2 to 4 years' professional experience in brand, consumer, content, social media, or influencer marketing, preferably within a creative or marketing agency or consumer brand.
• Proven expertise managing integrated marketing campaigns from conceptualization through deployment.
• Strong grasp of brand building, digital marketing, social media, and content dynamics.
• Excellent communication and storytelling capabilities coupled with solid presentation skills.
• Effective project and stakeholder management skills with ability to juggle multiple tasks in a dynamic environment.
• Analytical approach to interpreting data and applying insights towards marketing actions.
• Proactive self-starter with a strong commitment to ownership and high-quality execution.

Additional Attributes for Success

• Passion for fitness, sports, and an active lifestyle that resonates with Curefit's mission.
• Up-to-date knowledge of fitness trends, creator ecosystems, and consumer culture.
• Keen aesthetic sense in content, design, and storytelling.
• Ability to cultivate and sustain relationships with creators, partners, and community members.
• Comfort switching between strategic thought processes and detailed tactical execution.
• Experience in D2C, footwear, fashion, sports, fitness, or lifestyle sectors is advantageous.
• Familiarity with influencer marketing, experiential activations, and community-building preferred.
• Exposure to startup environments or rapid growth consumer brands is a plus.

About Workplace

Location: Bengaluru, Karnataka, India (Onsite role)