Assistant Marketing Manager

About the Company

Atlas Affordable Fashion Destination is part of the Atlas Maharani Group, a consumer-focused business established in 2010 and built around the idea that everyone should have access to the best. The group operates across textiles and other businesses with a strong emphasis on quality and affordability. Its formal and casual collections for men, women, and children are designed to offer good quality at a lower price point. With 20 outlets across Kerala, the brand has a wide retail presence and includes Maharani Wedding Collection, Atlas Affordable Fashion Destination, @Less Affordable Fashion Destination, and Maharani Mega Mart.

Role Overview

The Assistant Marketing Manager will support day-to-day and campaign-based marketing efforts for a fashion retail business in Thodupuzha. The role combines event planning, digital promotion, retail coordination, market research, and customer engagement to help drive store traffic, sales, and brand visibility.

Key Responsibilities

• Support the planning and execution of 360-degree marketing campaigns for wedding seasons and regional festivals.
• Help organize fashion shows, product launches, and influencer-led promotional activities.
• Handle routine operations for Google Ads, Meta Business Suite, and WhatsApp-based local marketing.
• Coordinate the creation of promotional content, including bridal textile photoshoots and catalogues.
• Study customer behavior in the local market, monitor competitor pricing, and observe trends across Kerala’s textile retail space.
• Work with showroom managers and retail teams to align marketing activities with sales goals and stock availability.
• Develop initiatives to improve repeat customer visits, increase walk-ins, and generate leads for tailoring and bridal packages.

Additional Information

This position is based in Thodupuzha, India. No stipend or salary details were provided in the source, and no openings count, joining date, or application deadline was mentioned.