Assistant Marketing Manager – Positive Choices Brands (Sunchips, Smartfood, PopCorners)

Position Overview

We are seeking an Assistant Marketing Manager to contribute significantly to the growth of our Positive Choices portfolio, featuring well-known Canadian better-for-you snack brands such as Sunchips, Smartfood, and PopCorners. This role involves close collaboration with cross-functional teams and creative agencies to manage new product innovations, commercial initiatives, in-store activations, and packaging projects. Additionally, you'll support media campaign execution, all aimed at driving impactful business outcomes. The position reports to the Marketing Manager for Positive Choices.

The ideal candidate embodies positivity, energy, and curiosity, displaying a hands-on, detail-oriented approach to thrive in a dynamic, high-pressure environment. Passion for marketing and innovation combined with enthusiasm for launching fresh products annually is essential.

About PepsiCo Canada

PepsiCo Canada, recognized as a top Canadian employer for young professionals and overall excellence, boasts a portfolio of over 60 popular brands including Lay’s, Doritos, Cheetos, Gatorade, bubly, PopCorners, and Sunchips. The company focuses on consumer obsession, creating local brand campaigns and product innovations that resonate in the Canadian market. Our workforce is our most valuable asset.

What to Expect

• Competitive salary and comprehensive benefits tailored to individual needs
• An inclusive, dynamic culture encouraging employees to bring their whole selves to work
• Commitment to sustainability initiatives fostering positive environmental and social impact
• A supportive team environment promoting your professional development and growth

Key Responsibilities

• Assist the Marketing Manager in building a strong innovation pipeline and lead marketing commercialization efforts for new product launches and packaging advances within the Positive Choices brands.
• Manage end-to-end in-store program execution in partnership with agency collaborators.
• Collaborate and influence various internal and external stakeholders, including leadership, insights, sales, supply chain, legal, and regulatory teams, to bring compelling consumer-focused plans to fruition.
• Leverage analytics through scorecarding, program post-evaluations, and oversee advertising and marketing budgets.
• Support all vital planning deliverables such as Annual Brand Planning, Annual Business Reviews, and Periodical Business Reviews.
• Contribute to delivering timely and impactful marketing and PR campaigns alongside the Marketing Manager.

Qualifications

• A consumer-focused team player who thrives under fast-paced conditions.
• Proven track record of achieving results through collaboration, consumer insight application, and effective problem solving.
• Strong analytical mindset capable of translating data into actionable insights.
• A proactive self-starter with a strong sense of urgency and entrepreneurial drive.
• At least one year of relevant marketing experience is preferred.
• A minimum of a bachelor's degree is required.

Careers to Smile About

At PepsiCo, our mission revolves around creating happiness worldwide through our extensive portfolio of over 500 brands. This role offers the chance to work alongside a dedicated team of innovators, problem-solvers, and creators, all driven by consumer-centric approaches. You'll have the opportunity to make a meaningful contribution to communities while advancing your career in a supportive global network.

Additional Information

PepsiCo may incorporate artificial intelligence tools during the hiring process for screening, assessment, or applicant selection. This opportunity is for an existing vacancy.

Compensation

Total compensation ranges between $63,300 and $103,200 annually.