Assistant Manager, Social Media - West Elm Kids

About West Elm Kids

West Elm Kids is a vibrant global brand dedicated to modern, functional design aimed at inspiring families and parents through accessible, high-quality home solutions. Our mission is to combine innovation, value, and style to enrich everyday life within family spaces.

Role Overview

We are seeking a dynamic Assistant Manager for Social Media to expand and enhance the West Elm Kids social presence across several key platforms by telling engaging stories, collaborating with creators, and delivering culturally timely content. This position plays a crucial role in fostering community engagement and brand loyalty through strategic content planning and insight-driven optimization, focusing on parents and design-conscious families.

Key Responsibilities

• Assist in designing and implementing West Elm Kids’ social media strategy for Instagram, Pinterest, and emerging platforms.
• Develop and maintain content calendars aligning with business priorities, seasonal campaigns, product launches, and relevant cultural events for families.
• Build and nurture relationships with influencers and creators specialized in parenting, design, lifestyle, and family content.
• Collaborate with social influencers and creators to produce authentic content that aligns with brand values and aesthetics.
• Keep abreast of social trends and platform behaviors to identify content opportunities that resonate with audiences.
• Coordinate with CRM and Paid Social teams to synchronize brand initiatives with paid campaigns, managing asset production and launch processes.
• Work closely with Creative, Merchandising, and Brand Marketing teams to ensure social content supports larger business goals.
• Analyze social channel performance and generate actionable insights to refine content strategies, boost engagement, and drive conversions.
• Contribute to community management efforts by cultivating meaningful connections with parents, caregivers, and customers.
• Support upkeep and creative freshness of West Elm Kids' digital site content including homepage, campaigns, and evergreen material.
• Monitor competitor activity and trends within children's home goods, design, and parenting industries.

Qualifications

• 3 to 5 years plus professional experience in social media, influencer marketing, content marketing, or digital marketing.
• Deep understanding of social media platforms, content formats, and creator ecosystems.
• Proven experience collaborating with influencers and managing brand partnerships.
• Genuine passion for design, interiors, parenting culture, family lifestyle, and children’s spaces.
• Strong organizational and project management abilities to handle multiple priorities in fast-paced environments.
• Analytical skills with familiarity using social media reporting and measurement tools.
• Excellent communication skills, both written and verbal.
• Ability to creatively align social strategies with business objectives and performance outcomes.
• This role requires presence onsite in Brooklyn, NY (Dumbo office) Monday through Thursday; Fridays are optional for onsite work.

Culture & Benefits

Our culture emphasizes care for our employees with a focus on connection, growth, and well-being. Benefits may include:

• Employee discount across Williams-Sonoma brands.
• 401(k) plan and investment options.
• Paid vacation, holidays, and volunteer time off.
• Health, dental, and vision insurance including coverage for same-sex domestic partners.
• Tax-free commuter benefits.
• Wellness programs supporting physical, financial, and emotional health.

Learning and development opportunities include in-person and online courses, cross-brand career pathways, self-improvement resources, mentorship programs, and workshops.

Additional Details

Please note this position does not offer immigration sponsorship or relocation assistance. Williams-Sonoma, Inc. is an Equal Opportunity Employer committed to fair hiring practices, including consideration of applicants with criminal histories where applicable.

The starting salary range is $75,000 to $90,000 annually, varying by market and candidate experience. Compensation may also include benefits, bonuses, and paid time off.

About Williams-Sonoma, Inc.

Founded in 1956, Williams-Sonoma, Inc. is a leading specialty retailer of premium kitchen and home products. Operating multiple well-known brands, we focus on delivering stylish, functional, and quality products, supported by innovative technology and talented teams.