Assistant Manager - Product Marketing

Role Overview

We seek a driven and imaginative marketing professional to join the Converge team, spearheading efforts to boost awareness, adoption, and engagement of our workplace experience platform across business parks. Converge enhances tenant experiences by offering easy access to services, amenities, events, and community activities.

Key Responsibilities

• Create and execute comprehensive marketing campaigns to increase app visibility and usage among business park tenants through both digital and in-person channels.
• Plan and facilitate go-to-market strategies for launching new app features, tenant services, amenities, and campus programs.
• Collaborate with campus teams such as Operations and Technology to collect details on services and amenities ensuring that app content stays accurate and current.
• Work with external agencies, content creators, and graphic designers to develop engaging multimedia materials highlighting the app’s features and advantages.
• Assist in managing a content calendar to deliver consistent and timely content on the platform.
• Track and analyze campaign metrics and user behaviors, providing data-driven insights to optimize user experience and engagement.
• Design campaigns to encourage tenant involvement in workplace services, amenities, events, and community initiatives.
• Maintain awareness of industry trends in product marketing, digital engagement, workplace experience, mobile apps, and customer lifecycle marketing.
• Support the Marketing and Converge teams in managing relationships with external partners, vendors, and agencies linked to app marketing.
• Help organize marketing for on-site activations, product launches, workshops, and engagement events to reinforce community spirit.

Candidate Profile

• Preferably holds a bachelor's degree in Marketing, Business, Communications, or a related discipline.
• Brings 4 to 6 years of experience in roles like Product Marketing, Digital Marketing, Growth Marketing, or CRM/Lifecycle Marketing.
• Demonstrates a proven track record in product or digital marketing, especially relating to mobile applications.
• Strong grasp of marketing principles, tools, and techniques applicable to mobile app ecosystems.
• Outstanding communication and teamwork capabilities for collaboration with diverse functional teams.
• Skilled in content conception, editing, and graphic design to create compelling marketing assets.
• Experienced with content management systems, social media platforms, and analytic tools.
• Familiarity with marketing automation or CRM platforms such as CleverTap, Firebase, or Google Analytics is desirable.
• Highly organized, detail-focused, able to manage priorities in a fast-moving environment.
• Possesses analytical skills to interpret data trends and translate them into actionable marketing recommendations.
• Self-driven and capable of working autonomously as well as cooperatively within teams.
• Knowledge of real estate industry dynamics and tenant expectations is advantageous.

Additional Details

Payroll management is conducted by JLL.