Assistant Manager of Tourism Marketing and Groups

Role Overview

The Assistant Manager for Tourism Marketing & Groups is responsible for driving and growing the Whitney Museum's group visitation segment, targeting tourism, affinity groups, social, corporate, VIP, and education-focused audiences. This position also supports broader marketing efforts aimed at boosting tourism and local visitor engagement to increase museum attendance and revenue.

Key Responsibilities

• Lead domestic and international group sales strategies covering diverse audiences such as students, adults, seniors, corporates, and affinity groups.
• Handle inbound group inquiries and bookings, ensuring excellent service and prompt follow-up to encourage repeat visits and maximize engagement value.
• Co-manage group pricing, promotional packages, and collaborations with departments like Marketing, Visitor Experience, Education, dining, and retail to enhance revenue and offerings.
• Introduce and refine systems to streamline the booking process and improve sales efficiency.
• Implement marketing campaigns across multiple channels such as email, direct mail, digital advertising to promote group and tourism attendance.
• Provide assistance on additional marketing initiatives supporting local tourism and audience growth aligned with revenue targets.
• Maintain strong relationship management with group leaders, tour operators, travel agents, and online travel agencies to foster ongoing business.
• Collaborate with tourism partners including NYC Tourism, Meatpacking BID, and other community organizations, supporting contract discussions and developing marketing materials.
• Represent the Whitney at industry events, trade shows, and networking opportunities to elevate the Museum's profile as a leading cultural destination.
• Coordinate with Visitor Experience, Education, and Public Programs to ensure a smooth, enriching visit for all groups.
• Oversee scheduling for guided tours, private events, and special experiences while partnering with educational staff and volunteers to optimize operations.
• Create and deploy resources such as itineraries, digital guides, and pre-visit materials to enrich group visits.
• Act as on-site liaison for VIP and priority group visits as needed.
• Support and guide the Group Sales & Engagement assistant role.
• Ensure accurate data maintenance in CRM and ticketing systems; liaise with Business Systems, Technology teams, and ticket vendors to advocate for group services.
• Produce regular reports detailing group sales performance and visitor data; explore new audience growth opportunities and assist annual planning for marketing and group initiatives.

Qualifications and Experience

• Bachelor’s degree or equivalent relevant work experience, preferably in tourism, marketing, arts administration, or similar fields.
• Between 3 and 5 years of experience in group sales, marketing, tourism, or audience engagement, ideally within museums, cultural institutions, attractions, or hospitality sectors.
• Excellent interpersonal and communication skills, demonstrating a customer-oriented approach and professionalism appropriate for representing a prestigious institution.
• Proven track record of achieving sales goals and cultivating business relationships.
• Experience using CRM or ticketing platforms such as ACME, Tessitura, or Salesforce highly preferred.
• Strong organizational skills with the ability to handle multiple tasks efficiently in a dynamic environment.
• Passion for contemporary art, tourism, and understanding of the Whitney Museum’s mission.

Compensation and Benefits

• Hourly wage of $38.46.
• Comprehensive Medical, Dental, and Vision insurance plans.
• Generous paid time off (PTO) benefits.
• Commuter benefits available for parking and mass transit.
• Access to numerous renowned museums locally and nationally.
• Additional perks include pet insurance and discounted memberships for Citibike.

Additional Information

The Whitney Museum of American Art fosters an inclusive and diverse workplace, committed to equal opportunity employment. It welcomes applications from candidates at all career stages including those new to arts administration, returning after career breaks, or seeking advancement. Applicants are encouraged to submit a cover letter highlighting their interest in the cultural sector and the unique contributions they hope to make.

About the Whitney Museum

Founded in 1930 by artist and philanthropist Gertrude Vanderbilt Whitney, the Whitney Museum preserves and celebrates American art from the 20th and 21st centuries. Renowned for championing innovative and diverse works, the museum serves as a vital cultural institution dedicated to collecting, interpreting, and engaging audiences with American art today.

Equal Employment Opportunity

The museum strictly prohibits discrimination based on age, gender, religion, race, color, nationality, disability, marital status, veteran status, sexual orientation, gender identity, or any other legally protected category. Hiring and promotion decisions are made solely on the basis of qualifications and merit.