Assistant Manager - Design (Menswear Knitwear Designer)

Company Overview

Aditya Birla Lifestyle Brands Limited (ABLBL) is a key member of the Aditya Birla Group and stands out as a premier branded apparel company in India. As of March 31, 2025, it boasts an extensive retail presence across 4.6 million square feet, including 3,253 exclusive brand outlets, over 38,000 multi-brand outlets, and more than 7,000 shop-in-shops within department stores nationwide. The company's prestigious brand portfolio features time-honored names such as Louis Philippe, Van Heusen, Allen Solly, and Peter England, each recognized for over 25 years of excellence. These brands have maintained consistent growth by emphasizing innovative, design-led strategies, expanding categories, and operational efficiency across formal, casual, and occasion wear ranges.

Additionally, ABLBL has firmly established itself in the innerwear and athleisure markets, particularly with Van Heusen Innerwear which has broadened its distribution across India. Strategic partnerships with international brands like Simon Carter, American Eagle, and Reebok further strengthen its market position, with American Eagle gaining recognition as a top premium denim brand and Reebok expanding its channel presence since transitioning under ABLBL management in 2022. Simon Carter continues to excel in the premium menswear segment through unique and curated collections.

Key Responsibilities

• Conceptualize and design seasonal knitwear collections that reflect the Louis Philippe brand's identity and align with commercial targets.
• Analyze and interpret global trends in fashion, including colors, materials, and silhouettes focusing on premium menswear.
• Develop mood boards, conceptual sketches, design specifications, and visual artwork for knitwear products.
• Work in close partnership with merchandising, sourcing, product development, and technical teams to ensure smooth transition from design to production.
• Create innovative yarns, stitch types, knit structures, and patterns tailored to the premium menswear segment.
• Coordinate with suppliers and factories for sample creation, fitting, quality assurance, and cost management.
• Evaluate product performance and consumer feedback to integrate insights into upcoming collections.
• Manage design schedules meticulously, achieving deadlines for seasonal delivery.
• Encourage innovation by incorporating advanced knitwear techniques, sustainable materials, novel finishes, and new design methodologies.

Required Qualifications and Experience

• A Bachelor’s degree in Fashion Design, Knitwear Design, Textile Design, or related fields from recognized institutions such as NIFT or Pearl Academy.
• 5 to 8 years of professional experience specifically in menswear design, heavily focused on knitwear shirts.
• Prior experience with premium or lifestyle fashion brands is favorable.
• Comprehensive knowledge of knitwear development including yarn types, gauge measurements, knitting constructions, and garment engineering principles.
• Proficiency with design software including Adobe Illustrator and Photoshop.
• Strong capabilities in trend analysis, color coordination, and commercially viable design development.
• Effective communication skills and ability to manage multiple stakeholder relationships.