- Experience
- 1+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 3 weeks ago
- Work mode
- In office
- Education
- Bachelor’s degree
- Eligibility
- Applicants with a bachelor’s degree and at least one year of relevant intercollegiate athletics experience may apply. Candidates with a master’s degree and knowledge of NCAA rules are preferred.
- Resume
- Required to apply
Where you'll work
Job description
Role Overview
The University of South Dakota is seeking an Assistant Director of Athletic Marketing to plan and deliver promotional efforts for athletic events. This position plays a key role in building excitement around games, improving attendance, supporting ticket revenue goals, and helping shape the overall game-day experience.
What You’ll Do
You will coordinate and execute a wide range of event promotion activities, including in-game entertainment, script development, and event production. The role also includes overseeing multi-media content used across marketing channels such as video boards, the website, social media, and television.
You’ll develop marketing strategies aimed at increasing ticket sales and spectator turnout, work with Coyote Sports Properties (Learfield) to support partner contract fulfillment, and collaborate with campus organizations and students to boost attendance and strengthen the atmosphere at events.
In addition, the position involves planning budget usage for marketing initiatives and sponsorship obligations, as well as supervising video production, the ticket office, and game-day staff.
Experience and Qualifications
A bachelor’s degree is required, and a master’s degree is preferred. Applicants need at least one year of successful experience in game-day production, marketing, sales, solicitation, or a similar role within intercollegiate athletics.
Candidates should have experience with photo editing tools, strong oral and written communication skills, and the ability to work independently with limited supervision. The role may require an irregular schedule, including evenings and weekends. Familiarity with NCAA rules and interpretations related to athletic marketing and sales is preferred.
About the Employer
The University of South Dakota is the state’s flagship university, located in Vermillion in southeastern South Dakota. It is a Division I NCAA member competing in the Missouri Valley Football Conference and Summit League. The university emphasizes student success and offers a broad academic environment across multiple colleges and schools.
Additional Details
Location: Vermillion, South Dakota. Employment type: Full-time. Category references include Operations and Operations - Marketing/Promotions. Sector: Collegiate Sports. Internal number: 1. The posting indicates the role was listed on 29-Jun-26.