Assistant Brand Manager - Catelli

About Barilla

Barilla is a renowned global food company founded in 1877 in Parma, Italy. With a presence in over 100 countries and a portfolio of 22 prominent brands, Barilla leads the market in pasta globally, ready-made sauces in Europe, bakery products in Italy, and crispbread across Scandinavia through Wasa. The company employs nearly 9,000 people worldwide, united by their mission to nurture the future with passion and purpose.

Role Overview

The Assistant Brand Manager for Catelli will join the Barilla Marketing team in Toronto to aid in managing one of Canada's most respected food brands. This role involves supporting marketing initiatives across innovation, communications, retail activations, digital platforms, and e-commerce. The person will coordinate everyday marketing and project tasks, collaborating with Sales, Trade Marketing, Consumer Insights, Finance, R&D, Supply Chain, Regulatory, and external agencies to ensure successful execution aligned with business goals.

Key Responsibilities

• Track brand performance, market trends, consumer insights, and competitor activity, delivering monthly updates with actionable recommendations.
• Assist in implementing annual marketing strategies and integrated campaigns spanning digital, social media, e-commerce, retail media, shopper marketing, and in-store events.
• Manage the marketing budget by monitoring expenditures, processing invoices, maintaining reports, and ensuring fiscal accuracy.
• Support packaging development through project management, including timeline coordination, artwork approval, regulatory compliance, and consistency with brand standards.
• Collaborate with Sales and Trade Marketing to deploy display and point-of-sale materials enhancing retail presence.
• Oversee the brand’s organic social media content calendar, promoting ongoing communication and community engagement aligned with brand strategy.
• Maintain and optimize e-commerce product pages, ensuring accurate images, descriptions, and digital content that reflect brand guidelines.
• Coordinate projects with internal teams and external agencies to meet deadlines, budgets, and quality standards.
• Assist in business reviews, campaign performance analyses, and post-launch evaluations, identifying improvements.

What You Bring

• A Bachelor's degree in Marketing, Business, Commerce, or related discipline.
• Up to two years of relevant experience through internships, co-ops, or early career roles in Brand Marketing, Consumer Packaged Goods, Category Marketing, Shopper Marketing, or similar functions. Recent graduates are welcome to apply.
• Strong organizational and project management skills capable of handling multiple priorities effectively.
• Proficient analytical abilities comfortable with interpreting business metrics and market research.
• Excellent communication and interpersonal skills to collaborate across diverse teams.
• Detail-oriented with a commitment to high-quality deliverables.
• A proactive, inquisitive approach with enthusiasm for brand building and consumer behavior.
• Experience within the CPG industry is a plus.

Benefits

• Competitive salary reflective of experience.
• Performance bonus plan.
• Comprehensive group insurance starting from day one.
• RRSP plan with significant employer contributions.
• Two to four weeks of paid vacation annually.
• Six personal days each year.
• Three floating holidays per year.
• Access to telemedicine services and an Employee Assistance Program (EAP).

Equal Opportunity

Barilla is committed to equal opportunity employment. All qualified candidates will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.