Assistant Branch Manager - Agency Sales

About the Role

The Assistant Branch Manager plays a pivotal role in achieving sales targets within the designated territory by actively managing channel partner relationships and coordinating internal and external stakeholders to ensure business growth.

Company & Unit Details

This position is set in Aditya Birla Health Insurance under the Financial Services business segment. The role is based in the Rajkot-Junagadh area and reports to the Deputy Area Manager in the Sales – Agency sales function.

Job Context and Challenges

The health insurance market is highly competitive with over fifteen non-life private players and six nationalized service providers. Approximately 85% of the market business renews with existing providers, limiting new business opportunities to roughly Rs. 1500 Crores annually. The SME and startup sectors offer significant growth potential. The key challenges include creating tailored solutions for specific market segments, expanding channel partner networks, and maintaining competitive advantage amidst aggressive payouts and quick remittance strategies by competitors. Building long-term partnerships with channel partners and gaining market insights for strategic initiatives are essential for success.

Responsibilities

• Ensure the achievement of assigned business targets and effective recruitment of Advisors through Field Level Sales (FLS) teams.
• Drive agency initiatives that improve sales productivity across all FLS units.
• Guarantee renewal targets are met and maintain business health within the allotted branch to fulfill organizational goals.
• Manage internal and external relationships to enhance team performance and strengthen partner alliances.
• Conduct local sales promotion activities to support team members in reaching business objectives.
• Implement risk management in accordance with company policies and ensure compliance with regulatory norms.
• Identify and develop new sales talent for the branch to build a strong sales team.

Key Relationships

Interaction with internal stakeholders across various business verticals and external contacts including agents, agent forums, and insurance industry forums such as SAHI is critical to this role.

Direct Report Responsibilities

The Sales Manager supports partner engagement at the branch level, facilitating partner support, activation, and achievement of sales targets within territorial scope.

Additional Information

• Reporting hierarchy includes the Assistant Branch Manager reporting to the Deputy Area Manager, with Sales Managers as direct reports.
• The JD was last updated on 1st May 2021.
• Strong emphasis on performance-driven results and adherence to sales strategies to increase market share and profitability.