Regional Marketing Manager - Hyd

Role overview

This position supports the Gold Loan business by serving as the marketing point of contact for regional sales teams. The role focuses on creating strong local market presence through field marketing, branch branding, lead-generation activities, and launch support for new branches.

What you will do

• Partner with regional, zonal, and area sales teams to understand business goals and marketing requirements at branch level.
• Design and roll out regional marketing plans that support sales targets and match local catchment opportunities.
• Run lead-generation initiatives through neighborhood outreach, hyperlocal campaigns, local activations, and other demand-creation efforts.
• Improve branch visibility through outdoor branding, signage, neighborhood branding, and other catchment-oriented promotions.
• Maintain the regional BTL plan in line with business cycles, festive periods, and market priorities.
• Carry out on-ground activities such as roadshows, market outreach, kiosk promotions, leaflet distribution, local activations, and partnerships where needed.
• Ensure timely distribution of branch merchandising, POSM, branding assets, and signage across locations.
• Support new branch launches with pre-launch visibility, launch-day activity, and post-launch marketing sustainment.
• Handle promotional material, gifting, and other sales-support collateral for branches and field teams.
• Work with internal stakeholders and external vendors to deliver activities on time, with strong quality and cost control.
• Measure the impact of campaigns and share insights on lead generation, visibility improvements, and activation outcomes with business teams.
• Follow brand standards and regulatory guidelines in all marketing execution.

What success looks like

• Higher walk-ins, enquiries, and local lead generation for branches.
• Better catchment visibility and stronger branch presence in the market.
• Well-executed regional BTL and activation plans.
• Timely rollout of branding, merchandising, and marketing support at branch level.
• Successful execution of new branch opening campaigns.
• Good coordination and responsiveness to branch and sales teams.

Candidate profile

We are looking for someone with 6 to 10 years of experience in regional marketing, field marketing, trade marketing, or branch marketing. A background in NBFCs, gold loan businesses, retail financial services, banking, or other multi-location consumer businesses is preferred. The right candidate should be comfortable working in sales-led marketing environments and handling regional operations across multiple branches and cities.

Skills and competencies

• Hands-on knowledge of BTL marketing and hyperlocal promotion techniques.
• Strong lead-generation and branch visibility planning skills.
• Ability to coordinate work across multiple markets at the same time.
• Effective stakeholder management across sales, branch, marketing, and vendor teams.
• Commercial awareness and the ability to negotiate favorable deals.
• Strong coordination, problem-solving, and follow-through abilities.
• Readiness to travel extensively within the assigned region.