Assistant Athletics Director for Marketing

Position Overview

The University of Akron seeks an Assistant Athletics Director for Marketing to oversee the athletics marketing and promotional activities, with a primary goal of enhancing ticket sales. This role involves crafting and implementing strategic marketing initiatives across multiple intercollegiate sports, focusing especially on football, basketball, and soccer.

Key Responsibilities

• Lead the development and execution of comprehensive marketing strategies aimed at boosting ticket sales and community engagement.
• Oversee creation of ticketing materials, marketing communications, and manage advanced promotion schedules.
• Coordinate community outreach programs and appearances representing the athletics department, dedicating approximately 75% of the time to these functions.
• Manage game-day operations including scripting and timing for 18 Division 1 FBS sports teams.
• Act as the liaison between the athletics department and external partners including advertising agencies, media buyers, university marketing teams, student fan organizations, and the band, accounting for around 15% of role duties.
• Collaborate with outsourced personnel to manage sponsorship inventory related to Peak Sports, constituting roughly 10% of responsibilities.

Qualifications

• Possession of a relevant Bachelor’s degree is mandatory.
• At least two years of experience in sports marketing and promotions, with a preference for those experienced in collegiate athletics or minor league sports marketing.
• Strong skills in organization, communication, strategic planning, creativity, and customer relations are essential.
• Proficiency with Microsoft Office suite and design software such as InDesign and Photoshop is required.
• Preferred candidates will demonstrate abilities in sales, marketing, and customer service sectors.

Additional Information

• Compensation is competitive and commensurate with candidate experience.
• Application deadline is August 5, 2026.
• All employment offers are conditional upon satisfactory background verification including criminal records and potentially credit and driving history checks.
• Applicants must reside in Ohio with an expectation to perform work within the state.
• The University of Akron is an equal opportunity employer committed to inclusivity for individuals with disabilities and veterans.

About the University

The University of Akron is a leading public research institution involved in revitalizing the regional economy and providing career-oriented education across a broad spectrum of disciplines. Enrolling nearly 26,000 students and offering over 300 degree programs, the university emphasizes experiential learning including internships, co-ops, research, study abroad, and employment opportunities for diverse learners including full-time, part-time, online students, veterans, and adult learners.