Area Sales Manager - Western Region

Role Overview

We are seeking a proactive Area Sales Manager to oversee sales operations across Jeddah, Makkah, Taif, and Al Baha. This role involves managing all sales channels excluding Key Accounts and driving sales growth throughout the territory.

Key Responsibilities

• Achieve sales and distribution objectives across all designated areas.
• Lead and mentor the sales team to ensure effective market execution.
• Oversee diverse sales channels such as traditional trade, wholesale, retail outlets, sub-distributors, and related avenues.
• Facilitate Route-to-Market initiatives to enhance market penetration, customer accessibility, and sales effectiveness.
• Build and maintain robust customer relationships to seize growth opportunities in the region.
• Track key performance indicators, analyze market data, and uncover areas for business enhancement.

Qualifications and Experience

• Minimum 5 years of experience managing sales in the Fast-Moving Consumer Goods sector.
• Demonstrated leadership abilities combined with strong commercial insight.
• Consistent success in meeting or exceeding sales goals.
• Familiarity with sales channel management and Route-to-Market strategies is advantageous.