Area Sales Manager - Mumbai
Maharashtra, India · Full Time
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- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 3 weeks ago
- Work mode
- In office
- Eligibility
- Candidates who are suitable for a field sales leadership role in SME and business lending across Mumbai and nearby markets may apply.
- Resume
- Required to apply
Where you'll work
Job description
Job purpose
This role is responsible for building and growing the business loan portfolio across the assigned Mumbai region and nearby markets. The Area Sales Manager will lead Sales Managers and their partner networks to source SME and business loan opportunities, increase disbursements, strengthen partner activation, and protect portfolio quality while staying compliant with internal and regulatory norms.
Role dimensions
- Team size: 7 to 10 Sales Managers
- Coverage: Mumbai and surrounding markets
- Product mix: Business Loans, LAP, Working Capital, and Commercial Lending
- Channels: Referral partners, DSAs, connectors, and open market sourcing
- Core performance measures: Partner activation, sourcing, disbursement, portfolio quality, and NPAs
Key responsibilities
- Direct and coach Sales Managers to deliver sourcing and disbursement goals.
- Improve onboarding, activation, and output from referral partners and DSAs.
- Create area-wise sales plans using market opportunity and competitive intelligence.
- Strengthen relationships with SME customers and expand the local market footprint.
- Track funnel movement, disbursement progress, and portfolio quality indicators.
- Work closely with credit and operations teams to ensure smoother processing and faster TAT.
- Review performance regularly and implement corrective actions to close gaps against targets.
- Promote cross-sell of lending products through the partner ecosystem.
Key challenges
- Driving growth without compromising credit standards or increasing NPAs.
- Competing with banks, NBFCs, and fintechs on pricing and turnaround time.
- Maintaining steady partner productivity and long-term retention.
- Ensuring strong documentation quality and compliance in open-market sourcing.
- Creating reliable SME pipelines in a highly competitive environment.
Direct report role
Sales Managers are expected to onboard and manage referral partners, generate business loan leads through partner and direct channels, support customer acquisition, and process cases in a compliant manner while working toward sourcing, disbursement, and portfolio quality goals.