Area Retail Associate - Andhra Pradesh & Telangana (Hyderabad)

About the Role

The Area Retail Associate (ARA) operates under the guidance of the Area Sales Manager for Andhra Pradesh and Telangana, based in Hyderabad. This role focuses on driving operational excellence, maintaining brand standards, and enhancing sales performance throughout several PUMA SIS locations within the assigned territory. The ARA serves as a vital link between store teams and area leadership, facilitating execution, training, and compliance at the stores.

Key Responsibilities

• Provide daily operational support to multiple SIS locations to ensure seamless functioning.
• Monitor store-level key performance indicators (KPIs) and assist sales staff in achieving their targets by enhancing service quality and selling capabilities.
• Evaluate performance metrics and communicate insights with the Area Sales Manager to strategize improvements.
• Oversee visual merchandising standards and coordinate seasonal updates, promotional campaigns, and new product introductions with the visual merchandising team.
• Conduct audits of store displays, identifying areas for improvement and proposing corrective measures.
• Support inventory management activities including stock replenishment, inventory counts, and minimizing stock shrinkage.
• Recognize fast and slow-moving products and assist in balancing inventory across stores, reporting any stock discrepancies to management.
• Deliver on-floor training sessions for new hires and existing retail associates, focusing on product knowledge, customer service, and sales techniques.
• Support performance evaluation and coaching initiatives for sales staff.

Candidate Profile

• 2 to 5 years of experience in retail operations, preferably with exposure to multi-store, SIS, large format retail (LFR), or supervisory roles.
• Must be comfortable with frequent travel across assigned stores on a daily or weekly basis.
• Flexibility to work varied hours, including weekends and peak retail periods.
• Preferred educational qualification is a graduate degree in Business, Retail, Marketing, or related fields.

Diversity and Equal Opportunity

We encourage applicants of all genders and backgrounds to apply. PUMA is committed to providing an inclusive workplace free from discrimination or harassment based on race, color, religion, national origin, gender identity or expression, sexual orientation, age, or disability.

Every application is reviewed by humans to ensure fairness and transparency without reliance on automated or AI decision-making tools. AI may be used solely for administrative functions such as interview scheduling and does not influence hiring decisions.

About PUMA

PUMA is a renowned global sports brand that designs footwear, apparel, and accessories to inspire athletes and active individuals worldwide. The PUMA Group also encompasses brands like Cobra Golf and stichd, operating in over 120 countries with approximately 22,000 employees internationally.