Area Business Manager - Outlet Retail (Allen Solly)

About the Company

Aditya Birla Lifestyle Brands Limited (ABLBL), part of the Aditya Birla Group, is a leading branded apparel firm with a portfolio of prestigious lifestyle brands. As of March 31, 2025, ABLBL manages over 4.6 million sq. ft. of retail space including 3,253 exclusive brand outlets, presence in more than 38,000 multi-brand outlets, and over 7,000 shop-in-shop locations within department stores nationwide. Their brand suite features some of India's most trusted names such as Louis Philippe, Van Heusen, Allen Solly, and Peter England, each with over 25 years of legacy. The brands are known for consistent growth, driven by design innovation, product line expansion, and operational efficiency in formal, casual, and occasion wear. The company also has a strong foothold in innerwear and athleisure through Van Heusen Innerwear, and strategic partnerships with international brands like Simon Carter, American Eagle, and Reebok.

Key Responsibilities

• Identify and tap business potential across the region, ensuring execution and monitoring of footfall generation plans with a focus on quality.
• Provide inputs for store business planning and create competitive intelligence through detailed mapping of sales, offers, and merchandise, identifying emerging threats and opportunities.
• Support business development by generating leads for new retail stores in the region.
• Serve as the primary operational liaison with franchisees, ensuring adherence to SOPs and encouraging further franchisee investments.
• Conduct regular store visits to assess merchandise and suggest necessary changes to address gaps.
• Oversee store operations including monitoring store opening timelines, cash and stock management, cost control, housekeeping, and staff attendance compliance.
• Manage recruitment and checklist compliance for new store openings.
• Perform routine store audits to verify SOP adherence and maintain store standards.
• Collect and analyze consumer data to understand differing customer profiles between stores, enabling tailored business strategies.
• Develop relationships with top customers (~20 per store) to strengthen customer engagement.
• Guide recruitment of store managers and oversee their quarterly performance appraisals.
• Motivate and actively engage store teams to meet sales and operational targets aligned with market trends and area business expectations.
• Monitor compliance with monthly spend budgets and enforce training programs to enhance skills across stores.

Qualifications & Experience

• MBA or equivalent postgraduate qualification.
• Proven experience in store operations, franchise management, profit and loss oversight, and team leadership.